20 August 2019

  • Jaguar Land Rover is developing new 3D technology as part of next‑generation head‑up display research
  • Technology could project driver safety information ahead of the driver with the potential to improve reaction times to road hazards significantly
  • Innovative system could also offer passengers 3D entertainment in an autonomous, ride‑sharing future
  • Research forms part of Jaguar Land Rover’s ‘Smart Cabin’ vision

Tuesday 20th August 2019, Whitley, UK – Jaguar Land Rover is developing next‑generation head‑up display technology that could beam real‑time safety information in front of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future.

Engineers are working on a powerful new 3D head‑up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

Studies conducted in Germany, show that the use of Stereoscopic 3D displays in an automotive setting can improves reaction times on ‘popping‑out’ instructions and increases depth judgments while driving.*

In the future, the innovative technology could be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride‑sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for where they are sat.  

The research – undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge – is focused on developing an immersive head‑up display, which will closely match real‑life experience allowing drivers to react more naturally to hazards and prompts.

Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.

Valerian Meijering
Human Machine Interface & Head‑Up Display Researcher for Jaguar Land Rover

This programme is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future. CAPE Partners are world‑leading players strategically positioned in the value chain network. Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.

Professor Daping Chu
Director of Centre for Photonic Devices and Sensors and Director of the Centre for Advanced Photonics and Electronics

The next‑generation head‑up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision: applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.

Together, these efforts are driving towards Destination Zero; Jaguar Land Rover’s ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation to adapt its products and services to the rapidly‑changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.

Further information

Jaguar Land Rover PR social channels:

‑ Twitter: @JLR_News


For more information contact:

Sally Clift

Senior Communications Manager

T: +44 (0) 7384 430009


Notes to Editors

*Stereoscopic 3D user interfaces exploring the potentials and risks of 3D displays in cars; Nora Broy, Stuttgart [2016]

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. We have seven technology hubs, in the UK these are based in Manchester, Warwick (NAIC) and London. Globally these are located in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

We have a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines. From 2020 all new Jaguar and Land Rover vehicles will offer the option of electrification, giving our customers even more choice.

About the Centre for Advanced Photonics and Electronics (CAPE) Consortium

Jaguar Land Rover is a lead partner in the Centre for Advanced Photonics and Electronics (CAPE) consortium, responsible for the automotive research.

CAPE uses the expertise across every branch of engineering and science at Cambridge University to drive world‑leading collaborative work from its cutting edge R&D facilities in the Electrical Engineering Building.

  • Related News
29 May 2019


Read More
9 July 2019


Jaguar Land Rover is researching new artificial intelligence (AI) tech...

Read More
29 April 2019


Drivers will be able to earn cryptocurrency and make payments on the m...

Read More