Inside SVO’s Centre of Excellence

Jaguar Land Rover Special Vehicle Operations has opened its all-new, state-of-the-art Technical Centre. Read on to find out how it’s been designed to deliver vehicles with unrivalled customization and luxury.

Fab Four

Positioned as the ‘inner sanctum’ of the Jaguar Land Rover brand, the SVO Technical Centre is a purpose-built, 20,000-square metre centre of excellence. Representing a multi-million-pound investment, the facility is divided into four key zones: VIP Commissioning Suite, Manufacturing Facility, Paint Facility and an F1-style Technical Suite.

SVO will push the boundaries of the core Jaguar Land Rover range in three directions: performance, luxury and capability. Customers will also enjoy greater levels of exclusivity, individualisation and choice than ever before.

John Edwards
Managing Director, JLR Special Vehicle Operations
SVO Feature Page

If I had to choose one word to describe what we do, I’d choose the word ‘special’. We make special products and services for special customers. Our SVO products like the Range Rover SVAutobiography, Range Rover Sport SVR and the F-TYPE SVR, are all creating an aura around our business that our customers will aspire to and our competitors will respect and admire.

John Edwards
Managing Director, JLR Special Vehicle Operations
Commissioning & Presentation Suites

Accessed by invitation only, this luxuriously appointed and innovative area has been designed to let customers explore the full range of vehicle personalisation and paint options. Whether it’s a decision to be made over the colour of the exterior paint (there are 288 physical colour samples on display), or the seat leather, headlining, stitching, veneers, seatbelts, brake calipers or wheel finishes, the number of personalisation options is almost limitless. Add to this the latest scanning and visualization technology, where customers can build up the components of their chosen car to find the perfect combination.

Presentation Suites
Presentation Suites
SVO Technical Suite
SVO Technical Suite
World-class Paint

Accommodating approximately 12,000-square metres – more than half the entire complex – the SVO Paint Facility is kitted out with the very latest in body paint technology, including four state-of-the-art spraying robots tasked with fulfilling all SVO Premium Palette and bespoke paint orders. As one of the world’s most advanced and environmentally efficient paint shops, it offers industry-leading standards of quality, precision and choice. Myriad paint finishes including High Gloss Metallic, ChromaFlair and Satin, join DuoTone in providing customers with even greater levels of individuality. SVO also provides a bespoke colour-matching service so customers can colour match from more than 15,000 base body colours.

Manufacturing Facility

This zone is home to the final stage of the approval process where the cars are hand-finished and undergo some of the world’s toughest quality checks. At its heart is a number of inspection bays where the cars come under the closest scrutiny to ensure every single part is finished to a flawless condition. Each bay is fitted with the very latest lighting technology that is designed to reflect against the paint surface to highlight even the smallest imperfection. This process is the final step to ensuring that every product carrying the Special Vehicle Operations badge is perfect in every respect, which is crucial to building a globally recognised brand of excellence.

SVO World Class Paint
SVO World Class Paint
SVO Manufacturing Facility
SVO Manufacturing Facility
Technical Suite

Inspired by the engineering facilities of Formula One racing teams, this innovative workspace has been created to enable the technicians to hand-finish bespoke commissions. From small, intricate projects that may involve fitting heraldic crests, to large-scale ‘rebuilds’ where the team fit a completely bespoke interior that’s specific to a customer’s personal requirements. 


The range of bespoke commissions, luxury editions and performance models designed and engineered by the SVO team include the following:

Range Rover Sport SVR
Range Rover SVAutobiography
Range Rover Sentinel
Jaguar F-TYPE Project 7
James Bond
Land Rover Defender Rugby World Cup
Paul Smith Defender
  • 2.6million litres of water saved every year through use of ‘dry’ recycled cardboard filters – equivalent to an Olympic-sized swimming pool
  • 95% of paint spraying efficiency achieved through use of robots
  • 65,560 smart ovens save enough gas to heat 65,560 homes for a year
  • 78 homes that could be powered annually by energy saved through use of LED lighting
  • 365 physical paint colour samples in the Commissioning Suite
  • £22 million total investment
  • 200 specially trained staff employed at the Technical Centre
  • 12,000 square metres. Total coverage of the paint facility, equivalent to 46 tennis courts
  • 4 state-of-the-art paint spraying robots
  • 564 metres of conveyor track