JLR MAKES INDUSTRY FIRST COMMITMENT TO INTRODUCE TYRES MADE FROM RENEWABLE MATERIALS ON ITS LUXURY VEHICLES

9 July 2025

  • JLR will be the first in the global automotive industry to adopt new tyres containing more than 70% renewable and recycled materials such as silica from rice husks, recycled steel, and plant‑based resins, at scale.
  • Developed specifically for JLR by Pirelli, the new ‘P Zero’ tyres combine high performance, and durability, with a high bio‑based and recycled material content.
  • New tyres will debut on Range Rover later this year, with the aim to roll out more widely across JLR’s future models.

Gaydon, UK – 9 July 2025: JLR will be the first in the industry to introduce newly developed tyres containing more than 70% renewable and recycled materials such as silica from rice husks and plant‑based resins, at scale.  

Combining materials with reduced environmental impact without compromise on quality and performance standards for its clients, the new tyres will be available this year as standard on select New Range Rover models where a 22" wheel is specified, ahead of a wider roll‑out and aim to expand across its other brands.

Developed with global tyre manufacturer Pirelli specifically for JLR, the new P Zero tyre contains silica, used to enhance wet performance in tyres, sourced from rice husks, a natural by‑product of rice milling. Fossil‑based polymers and resins, used to help optimise the balance between dry and wet performance, have been replaced with plant‑based alternatives such as agricultural by‑products or used cooking oils.  

The tyres also contain recycled materials, reducing reliance on primary source material to help alleviate resource consumption. Carbon black, a crucial filler in rubber compounds used to improve stability, strength, and durability, is recovered from end‑of‑life tyres and recycled steel is used to enhance handling and stability.

Bio‑based and recycled materials are generally more sustainable to obtain, more energy efficient to process, and easier to manage at end‑of‑life than virgin and fossil‑based materials such as synthetic polymers and silica obtained from conventional materials such as quartz sand, yet perform as well, combining environmental responsibility and high‑performance design.  

This is another example of how JLR is leading on sustainable design innovation in collaboration with its supply chain partners to deliver at scale, while reducing the environmental impact of our products.

Achieving a more sustainable composition without compromising quality and performance is a challenge because of the complexity of tyre design. But working closely with Pirelli and leveraging both company’s expertise in procurement and engineering, we have been able to deliver this industry first.

Reuben Chorley
Sustainable Industrial Operations Director, JLR

The new P Zero tyre also contains FSC™ (Forest Stewardship Council™) ‑ certified natural rubber and is a result of JLR’s on‑going collaboration with Pirelli. In another global first last year, JLR committed to roll‑out FSC™‑certified natural rubber tyres across its portfolio, to help ensure responsible management of natural rubber in its supply chain. Similarly, all bio and recycled materials used will be third party certified to verify quantity and quality. The two companies have a shared vision to increase the use of recycled and bio‑based materials in their products, with an ambition to reach 100% for tyres in the future.

Further information

Rachel Mould

Global JLR PR Manager (Sustainability)    

External Corporate Communications  

E: rmould2@jaguarlandrover.com  

M: +44 (0)7823 363080  

 

Amalia Remblin   

Global JLR Senior PR Officer (Sustainability)  

External Corporate Communications  

E: aremblin@jaguarlandrover.com  

M: +44 (0)7384 247703 

  

Media website: https://media.jaguarlandrover.com/  

 

Social channels: 

LinkedIn: https://www.linkedin.com/company/jaguar‑land‑rover_1  

X : https://twitter.com/JLR_News  

Notes to Editors

New Pirelli P Zero tyres will be introduced to new Range Rover products this year as standard fit on 22” wheels. Availability and standardisation may vary by variant and market  

FSCTM promotional licence number FSCTM N004537    

 

About JLR

JLR’s Reimagine strategy aims to deliver a sustainability‑rich vision of modern luxury by design.

We are transforming our business with the aim to become carbon net zero across our supply chain, products, and operations by 2039.

Electrification is central to our strategy and before the end of the decade our brands will each have a pure electric model, while Jaguar will be entirely electric.  

The flexibility of our world‑leading powertrain technologies means we can continue to offer hybrid and ICE vehicles in our ranges as we begin to roll out full BEV options, to match demand in the global transition to electric.  

At heart we are a British company, with two design and engineering sites, two vehicle manufacturing facilities, a components and finishing facility, an electric propulsion manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China (joint venture), Slovakia, India, and Brazil, as well as seven technology hubs across the globe.  

JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.