10 November 2017

  • Felix Bräutigam succeeds Gerd Mäuser as Chief Marketing Officer
  • Joins Jaguar Land Rover from Porsche
  • Gerd Mäuser retires at end of year but continues as Jaguar Racing Chairman

Jaguar Land Rover has today announced the appointment of Felix Bräutigam as Chief Marketing Officer and member of the Board of Management.

Mr Bräutigam joins the business immediately but takes full responsibility on 1 January 2018, and reports directly to Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer. Mr Bräutigam replaces Gerd Mäuser, who is retiring from the business at the end of the year but will continue as Chairman of Jaguar Racing to lead next season’s Formula E campaign.

Dr Speth said: “I am delighted to welcome Felix to the team. He will join Jaguar Land Rover at an exciting time as we aim to increase the success of our world-class brands with an even greater portfolio of new models designed to delight our customers, delivering experiences they will love for life.

“I would also like to thank Gerd Mäuser for his exemplary service to Jaguar Land Rover. He has presided over an unprecedented period of growth in our business, bringing consistency and creativity to our global marketing operations.”

Felix Bräutigam joins Jaguar Land Rover from Porsche AG in Stuttgart, where he was most recently Vice President Europe, responsible for 51 markets. He has also served as Managing Director of Porsche France and General Manager Marketing Communications. He started his career at General Motors, with stints at Saab, Vauxhall and Opel.

Mr Bräutigam said: ‘I’m delighted to be joining one increasingly successful company, managing two fascinating and iconic brands in Jaguar and Land Rover. The automotive business has many challenges. I am looking forward to getting our brands ready to face them and help take Jaguar Land Rover and the customer experience to the next level.”

Further information

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.

Our innovation is continuous: we will spend more than £4 billion in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.

Notes to Editors

For more information, please visit www.newsroom.jaguarlandrover.com or contact:

Chas Hallett
M: + 44 (0)7469 039535
E: challett@jaguarlandrover.com