Jaguar Land Rover today announced the appointment of Chris Thorp as Land Rover's new Senior Manager for Global Public Relations.
Having spent the last two years leading Nissan's PR content strategy across Europe, Chris will join Jaguar Land Rover on 17 March 2014, reporting directly to Gabi Whitfield, Global PR Director, Land Rover.
Chris started his career in the editorial teams of Dennis Publishing. Working his way up through the ranks, he succeeded in various roles both in print and online for Auto Express, including the positions of Online Editor and Road Test Editor between 2002 and 2009.
He then made the transition to an industry-facing agency role to become Editorial Director of PR content provider, Newspress, gaining a thorough understanding of the broad array of stories and content packages required to meet the needs of the world's automotive media. The move to an in-house PR position came in 2012 when Nissan was seeking a manager to lead content strategy for its pan-European communications function.
Commenting on his new appointment Chris stated: "Opportunities to work for one of the world's best known, most well-respected and fastest growing automotive brands don't come along very often, so I'm delighted to be joining Land Rover's global team. The growth of the Jaguar Land Rover business is evident across the world, and with great products and a terrific brand there can be few more exciting places to be. I look forward to playing a part in Land Rover's future continued success."
"Chris will be responsible for overseeing global PR activities for the Land Rover brand," commented Global PR Director Gabi Whitfield on her latest recruit.
"Chris brings with him a wealth of experience from both the journalist and corporate worlds and is becoming one of the industry's leading players on digital PR and content strategy. We have an extraordinary brand and extraordinary products and now a completed team with the passion and drive to create outstanding communications strategy with content and creative storytelling at its heart."
Chris will lead the established Land Rover global communications team and be responsible for creating and delivering innovative and industry-leading PR strategy, content and PR experiential activity in key global markets.
ENDS
For further information log onto www.newsroom.jaguarlandrover.com or contact:
Gabi Whitfield, Global PR Director, Land Rover
Email: gwhitfie@jaguarlandrover.com
Mobile: +44 7876 875 596
Chris Thorp, Senior Manager, Land Rover Global PR Communications
Email: cthorp@jaguarlandrover.com
Mobile: +44 7990 084 951
Natalie Brooks, Manager, Global Product PR Communications (Discovery, Freelander, Defender)
Email: nbrooks4@jaguarlandrover.com
Mobile: +44 7766 471 562
Dave Roynon, Manager, Global Product PR Communications (Range Rover portfolio)
Email: droynon@jaguarlandrover.com
Mobile: +44 7764 377 640
Lucy Reynolds, PR Manager, Land Rover UK
Email: lreyno25@jaguarlandrover.com
Mobile: +44 7801 699 928