- Dominic takes on leadership of Jaguar Land Rover Classic following 10 years with JLR and 18 years in the automotive industry
- Dominic’s appointment adds further momentum to an exciting trajectory as new ventures accelerate at Coventry‑based Jaguar Land Rover Classic
Coventry, United Kingdom – January 6, 2025: Jaguar Land Rover Classic announces changes to its leadership team with the appointment of Dominic Elms who takes responsibility for operations of the Coventry based business.
Charged with leading the Classic teams development of the Classic business for JLR, Dominic looks to deliver even greater opportunity for clients to experience the unrivaled history of some of the world’s most iconic brands.
With a decade of experience in Global Retail and Operations roles as a director within JLR, Dominic brings broad leadership and strategy experience, plus huge excitement for the role: A passionate automotive enthusiast at heart, Dominic has been around Jaguars and Land Rovers since childhood.
As someone who has been lucky enough to have had a lifetime filled with joyous memories of classic Jaguars and Land Rovers, taking on this role at Jaguar Land Rover Classic is a thrill and an honor.
We take the definition of OEM, the original equipment manufacturer, to the next level of intricate detail. This gives us a unique edge, as no one else can match the authenticity we bring. That's the message I’m determined to spread – not just in the UK but all over the world.
Ultimately, only we can provide the genuine stamp of approval and authenticity that owners and enthusiasts expect from our legendary brands.
Speaking of the new role, Dominic Elms
Director, Jaguar Land Rover Classic
As examples of the great work Classic does, Land Rover Classic has recently launched its Defender V8 Works Bespoke program, a unique new commissioning service that represents the pinnacle of personalization and customization. Jaguar Classic has also introduced its first Works Bespoke commissions in the form of two rarified, hand‑built E‑type Series I commemorative restorations, brand new luxury offerings for Classic customers.