- March 2018 is best ever U.S. sales month for Jaguar Land Rover, surpassing previous best ever of March 2017 by 10 percent
- Updated 2018 Model Year Range Rover and Range Rover Sport each reach new U.S. sales highs
- Range Rover Velar, crowned the 2018 World Car Design of the Year, has best ever monthly sales
(MAHWAH, NJ) – April 3, 2018 - Jaguar Land Rover North America, LLC today reported March 2018 U.S. sales reached an all-time combined brand monthly high with 14,232 units sold, a 10 percent increase from the previous record 12,918 units in March 2017.
For the month, Land Rover reached a new U.S. monthly sales high of 10,972 units, an increase of 38 percent from 7,965 in March 2017; Jaguar sales were 3,260 units, a 34 percent decrease from 4,953 units in March 2017.
“Congratulations to the entire Jaguar Land Rover retail network and organization on reaching its highest combined brand U.S. sales ever,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Our newest products continue to strongly resonate with our customers, this month led by the rollout of the updated 2018 Model Year Range Rover and Range Rover Sport.”
For the full year 2017, Jaguar Land Rover U.S. sales reached 114,333 units, up 9 percent compared to 105,104 units in 2016, and establishing a new all-time U.S. sales record for the combined brands.
U.S. MODEL HIGHLIGHTS
For the month of March, both the Range Rover and the Range Rover Sport achieved their best ever U.S. monthly sales levels, demonstrating their popularity as premier luxury SUVs. The Range Rover hit 2,503 units, up 26 percent versus March, 2017, and the Range Rover Sport hit 3,330 units, up 48 percent compared to last March.
Offering new levels of refinement, elegance and technology to the segment, the award-winning Range Rover Velar sold 1,987 units in March, the best monthly sales since its launch last August.