1 June 2017

(MISSISSAUGA, ON) – June 1, 2017 – Jaguar Land Rover Canada today reported May 2017 sales totalled 1,036 units, for a 29 per cent year-over-year increase and the best combined May ever.

  • Jaguar Land Rover Canada sets new May record with 1,036 units sold – 29 per cent increase year-over-year
  • Jaguar brand reports a 166 per cent year-over-year increase for April.
  • Jaguar brand reports best May ever; Land Rover reports second best May ever.

“May was another strong month for both Jaguar and Land Rover in Canada and gave us our fifth consecutive record breaking month for the year,” said Santino Pirillo, Vice-President of Sales, Jaguar Land Rover Canada, ULC. “The new full-size Land Rover Discovery has arrived and we are very excited about the positive impact it is bound to have on sales. We fully expect our retailer partners to have success with the new Discovery and to be announcing a sixth straight record next month.”


Land Rover

This was the second best May ever for Land Rover. Retail sales totalled 658 units for the month. Sales leaders for the month were the Range Rover Sport with 241 units sold and the Discovery Sport with 121 units sold. Range Rover was up 21 per cent year-over-year indicative of the strong year thus far for the full size SUV.

In 2017 the Land Rover line-up features six models: The all-new Discovery full size SUV, the Discovery Sport luxury compact SUV, the Range Rover Evoque luxury compact SUV, the Range Rover luxury SUV and Range Rover Sport luxury SUV and the all-new Range Rover Velar luxury SUV coming to retailers this fall.


For the month of May, Jaguar reports 378 units sold and an increase year over year of 166 per cent. F-PACE sold 228 units in Canada continuing to be the top-selling model in the Jaguar lineup. This month broke the previous record for May Jaguar sales of 321 set in 2002.


The 2017 model year Jaguar line-up features five models: The Jaguar F-PACE compact luxury SUV, the Jaguar XE compact luxury sedan, the Jaguar XJ luxury sedan, the Jaguar XF sports sedan, and the high performance Jaguar F-TYPE which is available as both a coupe and a convertible.


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Further information

About Jaguar Land Rover

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands:  Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with more than 40 in Canada and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences.  The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (CAD$20.8 billion) in the last five years and in the current year alone will spend over £3 billion (CAD$5.2 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad.

Notes to Editors



John Lindo

Director, Public Relations

Jaguar Land Rover Canada ULC

905.565.4147 or 416.565.0226