12 April 2021

Following a strong March sales result, Jaguar and Land Rover retailers across England and Wales reopen today, nearly 100 days after the last national lockdown was announced.

  • Jaguar and Land Rover showrooms across England and Wales re-open today in line with the latest government guidelines following Scotland’s showrooms re-opening last week
  • Customer safety and satisfaction at heart of re-opening with COVID compliant measures in place for visitors and staff
  • New Jaguar XF, E-PACE and F-PACE and Land Rover Discovery poised for public debut
  • Car showrooms central to 80% of car buyers’ preferred buying experience, with 55% preferring a fully in-showroom transaction*
  • Jaguar Land Rover March sales performance demonstrates strength of digital sales platform and provides even more choice for its customers

Whitley UK, April 12th, 2021: Following a strong March sales result, Jaguar and Land Rover retailers across England and Wales reopen today, nearly 100 days after the last national lockdown was announced. Having operated virtually throughout lockdown, Jaguar Land Rover has achieved 5.3% of UK registrations in that last 12 months, an increase of 0.2% on the same period last year, which equates to 23.7% of market share in its competitive segments – all from behind closed doors. Now, customers nationwide can fully experience new Jaguar and Land Rover models in the metal for the first time.

COVID-safe procedures remain in place for full customer confidence including floor markings to aid social distancing, extra ventilation and sanitisation throughout and staggered appointment times to reduce the number of visitors in the showroom at any one time. Test drives will be unaccompanied and documentation will be exchanged digitally where possible to reduce contact points.

Jaguar and Land Rover’s lockdown ‘Click and Collect’ service for new vehicle handovers remains in place so customers can be confident that the same strict cleaning and sanitising procedures are in place ahead of handover.

In the past few months Jaguar has significantly updated the E-PACE and F-PACE with the introduction of new plug-in hybrid and mild-hybrid variants, along with updated interior, exterior and technology. Likewise, the Jaguar XF has received a fresh new look inside and out for 2021 with mild-hybrid engines and a range of advanced technologies, including the acclaimed Pivi Pro infotainment system. Land Rover has also updated its Discovery seven-seat SUV with enhanced design, Pivi Pro and a range of efficient mild-hybrid powertrains. Customers have not had chance to see the refreshed ranges until now, so presenting these new models to customers marks a significant and exciting moment for retailers.

The essential introduction of Jaguar Land Rover’s digital sales model kept customers moving throughout each of the UK’s national lockdowns but test-drives and first-person experiences remain an integral part of the customer journey. AutoTrader data shows that, of the consumers in England and Wales looking to buy a car after mid-April surveyed, 55% want to buy in person at a showroom and 25% would like to reserve the vehicle online and visit their preferred showroom to complete the purchase.   

Today, with showrooms across England and Wales re-opening, there is a huge sense of excitement and potential in our outlook. We have learnt a lot in the last 12 months about how our customers want to buy cars, be it digitally, in person or as a blend of both. Now, with an enhanced portfolio with brand new models, and the inevitable demand has built since showrooms closed, we’re ready to showcase these wonderful vehicles and provide tailored experiences for our customers.

Special thanks to our teams who have been working during lockdown to prepare for the safe reopening of showrooms, this is an important step in the strengthening of Jaguar and Land Rover, and the UK car industry as a whole.

Rawdon Glover
Managing Director, Jaguar Land Rover UK

With 198 Jaguar and Land Rover retailer showrooms across the UK, customers can book their visit and/or test drive immediately – Jaguar customers can also benefit from an extended test drive option from early April until the end of June, designed to give customers optimum time behind the wheel.

Customers can search for their nearest showroom for Jaguar here or for Land Rover here,

*Data provided by AutoTrader; Consumers in England and Wales looking to buy a car after mid-April’ report.

- ENDS –

Further information

For more information visit or contact:

Tracey Tompsett
Public Relations Manager, Jaguar UK
M: 07469 032064


Kim Palmer
Public Relations Manager, Land Rover UK
M: 07795 666 169

Notes to Editors

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands. Land Rover is the world’s leading manufacturer of premium all-wheel-drive vehicles. Jaguar is one of the world’s premier luxury marques, as well as being the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2019 we sold 557,706 vehicles in 127 countries.

We employ some 40,000 people globally and support around 250,000 more through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

We have a growing portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild-hybrid vehicles, as well as continuing to offer the latest diesel and petrol engines, giving our customers even more choice.

We are confident that our comprehensive strategy, exciting pipeline of market-leading vehicles and innovative approach to technology and mobility will see us continue to progress towards Destination Zero, our mission to shape future mobility with zero emissions, zero accidents and zero congestion.