30 January 2020

  • Midland Langar Seva Society receives donated Jaguar XF Sportbrake from Jaguar Land Rover employees
  • The donated vehicle will provide support services to the homeless and will allow the charity to transport volunteers and essential equipment to in-need areas across the region
  • Employees from Jaguar Land Rover’s Castle Bromwich Facility, home of the Jaguar XF Sportbrake, will see their donation in action when they volunteer at a Midland Langar Seva Society Homeless Feed event in Birmingham city centre on 29th January

27th January 2019, Castle Bromwich, Birmingham: Employees from Jaguar Land Rover have donated a new Jaguar XF Sportbrake to West Midlands based homeless support charity, Midland Langar Seva Society.

This is the 22nd vehicle to be handed over to good causes across the Midlands and Merseyside by Jaguar Land Rover employees, thanks to a unique charity scheme within the company that also donates funding to local community groups and charities selected by the workforce.

The employee driven charity scheme allows Jaguar Land Rover workers to donate a vehicle to a local charity each quarter to mark meeting improvement targets.

Midland Langar Seva Society was established in Walsall in 2013 to provide basic hot food and drink to those living on the street. Today over 500 unpaid volunteers operate 365 days a year providing around 37,000 meals per month across the UK.

The charity also provides food to disadvantaged children within schools, feeds vulnerable people within safe houses and offers support packages to families who find themselves in food poverty.

Langar is the term used in the Sikh religion or in Punjab for a general or common kitchen / canteen where food is served for free, without prejudice, regardless of race, religion, or background.

In December the charity hosted a Christmas Eve event in Birmingham New Street Station for over 350 vulnerable people. 

The donated Jaguar XF Sportbrake will help the Midland Langar Seva Society to offer support to the homeless and will allow them to transport volunteers and essential equipment to in-need areas across the West Midlands region. The car will also give the charity the ability to drive the homeless to attend medical appointments and access support services.

I would like to say how honoured we are to be receiving this wonderful car from Jaguar Land Rover.

I simply can’t put into words how much we are all overwhelmed at this moment, this vehicle will extend our arms even further now, allowing us to further reach our goal of supporting vulnerable people in our society.

On behalf of everyone at Midland Langar Seva Society, we would like to say a huge thank you to everyone at Jaguar Land Rover, Castle Bromwich.

Randhir Singh
Midland Langar Seva Society CEO

In the last five years the scheme has donated Jaguar and Land Rover vehicles to good causes including Midlands Air Ambulance, Guide Dogs for the Blind, Gro-Organic, Troop Aid and the Ogwen Valley Mountain Rescue Organisation.

On Wednesday 29th January 2020 a team of volunteers from the Castle Bromwich plant will attend a Midland Langar Seva Society homeless support feed event on Albert Street in Birmingham to support the charity and see their donation making a difference in the community.

On behalf of everyone here at Castle Bromwich I’d like to say it is an absolute privilege to be able to donate one of our Jaguar vehicles to such a terrific charity who clearly make a massive impact to people’s lives. We are sure our Jaguar XF Sportbrake will serve them well in their mission to support the vulnerable within our local community.

Jamie Whitehead
Castle Bromwich Operations Director

In 2019 Jaguar Land Rover employees committed over 75,000 hours through our volunteering programme, supporting a diverse range of charity and community partners. 

Further information

For more information contact:

Nick Connoll

Corporate Affairs Manager – Castle Bromwich

T: +44 (0) 7841 718585E: nconnol3@jagaurlandrover.com


Greg Roberts

Corporate Affairs Officer – Castle Bromwich

T: +44 (0) 7387 237865 E: grober10@jaguarlandrover.com

Notes to Editors

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands. Land Rover is the world’s leading manufacturer of premium all-wheel-drive vehicles. Jaguar is one of the world’s premier luxury marques, as well as being the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2019 we sold 557,706 vehicles in 127 countries.

We employ some 40,000 people globally and support around 250,000 more through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

We have a growing portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild-hybrid vehicles, as well as continuing to offer the latest diesel and petrol engines, giving our customers even more choice.

We are confident that our comprehensive strategy, exciting pipeline of market-leading vehicles and innovative approach to technology and mobility will see us continue to progress towards Destination Zero, our mission to shape future mobility with zero emissions, zero accidents and zero congestion.