CHIEF COMMERCIAL OFFICER
Lennard Hoornik was appointed to the role of Jaguar Land Rover's Chief Commercial Officer, in July 2021.
Lennard has extensive experience in the consumer electronics industry across Europe, Asia and the UK. His most recent roles include Chief Commercial Officer for Dyson, President South Asia for HTC Corporation and Global Head of Marketing for Sony Ericsson.
As Chief Commercial Officer, he is responsible for all global sales and marketing activity for both the Jaguar and Land Rover brands. He will also help drive innovation and realise the potential of the company’s global Reimagine strategy
In addition to his native Dutch, Lennard is also fluent in English and German.