11-time Paralympic Gold Medalist Sir Lee Pearson CBE unveils Inspirational Legacy Wall in aid of Midland Air Ambulance at Jaguar Land Rover’s Engine Manufacturing Centre

3 August 2017

11‑time gold medal winning equestrian Paralympian Sir Lee Pearson CBE has unveiled an inspirational Legacy Wall at Jaguar Land Rover’s Engine Manufacturing Centre (‘EMC’), near Wolverhampton.

  • The EMC’s new legacy wall tips Jaguar Land Rover’s fundraising for Midlands Air Ambulance to over £14,000 – enough to fund five lifesaving missions.
  • The unique legacy wall incorporates more than 250 inspirational messages from Jaguar Land Rover employees.
  • Jaguar Land Rover welcomed Midlands Air Ambulance ambassador, Sir Lee Pearson CBE to officially unveil the legacy wall in a ceremony at the EMC.

11‑time gold medal winning equestrian Paralympian Sir Lee Pearson CBE has unveiled an inspirational Legacy Wall at Jaguar Land Rover’s Engine Manufacturing Centre (‘EMC’), near Wolverhampton.

The Legacy Wall – in support of the EMC’s official charity, Midlands Air Ambulance ‑ was the idea of Machining Manager Jon Stanley, who took inspiration from a traditional brick‑built wall he saw on a visit to Birmingham Children’s Hospital. He said:

I was standing outside the Children’s Hospital, with my family, when the Midlands Air Ambulance helicopter landed nearby. As we were moved to accommodate the landing, we noticed a brick‑built wall, inscribed with initials. It referred to a building fundraiser launched by the hospital in 1913. The public had contributed one guinea to sponsor a brick that is still evident today. It got me thinking about how we could use the idea and I brought it back to the EMC to discuss with members of our People Committee and they loved it.

Jon Stanley
Machining Manager

The installation, comprising over 250 brushed aluminium‑style plaques, each sponsored by an employee at the EMC, has raised more than £2,700 for Midlands Air Ambulance boosting the total fundraising over the last two years to more than £14,000 ‑ enough to fund five life‑saving missions.

Taking part in the official unveiling was special guest Paralympian, Sir Lee Pearson CBE, an ambassador for the charity, who has first‑hand experience of their life‑saving services following a riding accident. He said:

It’s a privilege as an ambassador for Midlands Air Ambulance to be invited to unveil this inspiring Legacy Wall and also to see the great fundraising efforts of Jaguar Land Rover’s staff. I’ve experienced first‑hand the incredible work that the Midlands Air Ambulance team undertake and as an Ambassador I’m also aware of the invaluable contribution made by those associated with this life‑saving service, which is wholly reliant on public funding.

Sir Lee Pearson CBE
Paralympian

Accepting the latest donation from the EMC team was Jon Cottrell, Corporate Partnerships Coordinator at Midlands Air Ambulance, he said:

Our life saving missions are only made possible by donations such as this one received today from colleagues at Jaguar Land Rover. The team here at the EMC continue to astonish us with their fundraising efforts and seeing this Legacy Wall unveiled was truly overwhelming. Our aircrews and hardworking fundraisers are always touched when people take the time to thank them for their work and this monument is a fitting tribute to the bighearted spirit of people across the Midlands and we are touched to have been the recipients of this generous donation.

Jon Cottrell
Corporate Partnerships Coordinator at Midlands Air Ambulance

ENDS

Further information

For more information, contact:

Amanda Woolley
Tel: 07823 525621
email: awoolle1@jaguarlandrover.com

Notes to Editors

NOTES TO EDITORS

About the Engine Manufacturing Centre

  • The £1 billion Engine Manufacturing Centre is home to the Ingenium family of low emission turbo‑charged Petrol and Diesel engines, which will power a new generation of Jaguar Land Rover products designed, engineered and manufactured in the UK.
  • Officially opened by HRH The Queen in 2014, the EMC now employs more than 1,400 people, with several hundred more expected to be recruited as part of £450million expansion currently under construction.
  • Over the past two years the EMC has supported Midlands Air Ambulance as its chosen charity, raising in excess of £14,000
  • In addition to fundraising for Midlands Air Ambulance, employees of the EMC have been involved in a number of Corporate & Social Responsibility activities, supporting various local charities by providing skilled volunteers.

About Midlands Air Ambulance

  • Midlands Air Ambulance serves the largest air ambulance region in the UK. This includes the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; representing a population in excess of six million.
  • The charity now responds to an average of 2,000 missions each year (approximately six per day) making Midlands Air Ambulance one of the longest established and busiest air ambulance operators in the UK.
  • As part of its commitment to patient care Midlands Air Ambulance has extended its flying times from 7am until 9pm throughout the year. The service aims to introduce night operations to reach those who need urgent medical treatment during the hours of darkness.
  • Every year Midlands Air Ambulance crew attend more than 1,000 road traffic accidents on some of the most congested motorway networks in the country.
  • The Golden Hour: If a patient reaches hospital within 60 minutes of injury, their chances of survival are dramatically increased. All areas of the region are accessible in 19 minutes and 90% of the region is accessible within eight minutes.
  • The cost: Each year it costs in excess of £7 million just to keep the three charity helicopters operating. The charity receives no funding from the government or National Lottery so relies entirely on the support and generosity of local people and businesses.
  • Our bases & crew: The three air ambulance helicopters are based at Cosford airbase, near Shifnal Shropshire (covering Shropshire and the West Midlands), Tatenhill airbase, near Burton‑on‑Trent Staffordshire (covering Staffordshire and the West Midlands), and Strensham Services on the M5 in Worcestershire (covering Herefordshire, Gloucestershire and Worcestershire).
  • The charity’s three aircraft each carry a crew comprising a pilot, two paramedics or flight doctors plus full life‑support medical equipment.