ARE YOU SITTING COMFORTABLY? ROBOTS SIMULATE A DECADE OF SEAT USAGE TO GIVE JLR'S LUXURY VEHICLE CLIENTS THE ULTIMATE COMFORTABLE RIDE

17 June 2025

  • With comfort critical to luxury, robots at JLR’s testing facilities carry out a decade of seat usage in days to test for durability and comfort
  • ‘KUKA Occubots’ mimic the act of sitting thousands of times to assess the durability of the seats and the heated seat mats
  • The technology can operate 24/7, independently reviewing progress and investigating failures

Gaydon, UK – 17 June 2025: JLR has revealed its rigorous seat testing regime, with four dedicated robots – KUKA Occubots – each simulating a decade of sitting, moving and twisting in a matter of days to ensure the company’s luxury vehicle clients are sitting comfortably.

In recognition of the importance of comfort and convenience, which are the foremost features when deciding to buy a vehicle according to a recent survey commissioned by JLR of over 2,000 luxury and premium SUV clients*, the robots test a range of different foams and coverings for quality, safety and comfort.

The robots can exert forces more than 800 Newtons (N) (approximately 82kg) on each seat design 25,000 times over a period of around five days, simulating movements akin to people of varying body shapes and weights entering a vehicle and sitting in one of its seats.

But it isn’t just the act of sitting JLR tests for, as the Occubots also review the resilience of the vehicles’ heated seats. Across 20,000 cycles over 25 days, a robot reenacts actions such as sliding and twisting in the seat, applying huge forces ranging from 350N to 700N to ensure the heated seat is robust and will remain operational throughout a vehicle’s lifespan.

Integrated sensors in the robot track torque hundreds of times per second to ensure forces are maintained during different tests, while a camera communicates with the Occubots to take regular photos to operate 24/7, independently reviewing progress and investigating failures.

The robots, which also test how quickly foam recovers it shape following pressure from different body types, form part of just one of JLR’s virtual and physical testing environments dedicated to delivering the next generation of safe, reliable, luxury vehicles from the Range Rover, Defender, Discovery and Jaguar brands.

Settling into your seat is one of the first experiences when entering one of our vehicles. Comfort is critical to luxury, so it’s a make‑or‑break moment for our clients and they expect a consistently comfortable ride over the life of their vehicle.

We’ve invested in robots to work alongside our expert engineers and rigorously test every aspect of our seat materials in super quick time. Automation like this is a vital part of our comprehensive vehicle quality component testing programme, which helps us review vehicle elements over a lifetime of usage and in the most extreme environments.

Thomas Mueller
JLR Executive Director, Product Engineering

JLR’s investment into virtual testing forms part of the luxury vehicle manufacturer’s wider £18bn Reimagine strategy, with Gaydon home to a wide range of testing facilities including vehicle simulators, cold weather climate chambers and a semi‑anechoic chamber. 

JLR’s Gaydon head office also features 32 miles of tarmacked test track, off‑roading courses, speed bumps and manhole covers, allowing engineers to put each JLR vehicle through a range of physical testing regimes that mimic real world conditions.

KUKA Occubots
KUKA Occubots
KUKA Occubots
KUKA Occubots
KUKA Occubots
KUKA Occubots

Further information

Media Enquiries: 

Dave Lafferty  
Global Head of Corporate PR, JLR  
E: dlaffert2@jaguarlandrover.com   
T: +44 (0)7552 283 266

 

Media website: https://media.jaguarlandrover.com/  

 

Social channels: 

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Notes to Editors

*Online survey of 2,008 premium and luxury SUV owners in the UK, the US, Germany and China conducted between 25 October 2024 and 13 November 2024, asked the question: ‘What vehicle features and experiences are going to be most important to you when deciding which car to buy?’

 

About JLR 

JLR’s Reimagine strategy aims to deliver a sustainability‑rich vision of modern luxury by design. We are transforming our business with the aim to become carbon net zero across our supply chain, products, and operations by 2039. 
 
Electrification is central to our strategy and before the end of the decade our brands will each have a pure electric model, while Jaguar will be entirely electric.  
 
The flexibility of our world‑leading powertrain technologies means we can continue to offer hybrid and ICE vehicles in our ranges as we begin to roll out full BEV options, to match demand in the global transition to electric.  
 
At heart we are a British company, with two design and engineering sites, two vehicle manufacturing facilities, a components and finishing facility, an electric propulsion manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China (joint venture), Slovakia, India, and Brazil, as well as seven technology hubs across the globe.   
 
JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.