JLR confirms Nitra’s electric future as it celebrates the plant’s 5th anniversary

26 October 2023

  • JLR’s Executive Director of Industrial Operations Barbara Bergmeier confirms Nitra will be producing electric vehicles by the end of the decade
  • The plant will be reconfigured for electrification as part of the £15bn investment earmarked for JLR’s transformation
  • News follows the opening of JLR’s new £250m Future Energy Lab in Whitley, UK, to develop electric drive units, as well as the transformation of Halewood and Solihull to produce next generation electric models

JLR has today confirmed that its state-of-the-art plant in Nitra, Slovakia, will produce electric vehicles as part of the company’s Reimagine Strategy that will see nine new electric vehicles launched by 2030.

Announcing the news on the Slovakian plant’s fifth anniversary, Executive Director of Industrial Operations Barbara Bergmeier hailed the incredible success of the plant and its people, which have produced over 365,000 Defender and Discovery vehicles to date, since production commenced in October 2018.

BB Nitra Anniversary

I am thrilled to announce that our fantastic state-of-the-art plant in Nitra will be producing electric vehicles this decade as part of our electrification strategy. This is a vote of confidence in the plant’s 5,000 skilled and dedicated people and demonstrates the key role Nitra plays in our current successful performance. I also want to thank our suppliers, who have followed us to Nitra and supported our increases in production.

JLR Executive Director of Industrial Operations, Barbara Bergmeier

Today is a real milestone for our plant, which has gone from strength to strength since the lines started work five years ago. We took changes, such adding the Defender 130 and moving from two to three shifts increasing production from 2,000 to 3,000 cars a week, in our stride. The news that we will be delivering electric vehicle production is confirmation of our key role in the Reimagine Strategy.

JLR Nitra Operations Director, Guillermo Mancholas

JLR invested €1.3bn to launch Nitra, a highly digitised and automated plant that was the first in Europe to use Kuka’s Pulse carrier system – 30% faster transfer times than conventional systems. Since then, the luxury car maker has invested a further €60m in new technology, land, buildings and software.

Built exclusively at Nitra, the new Defender has been a particular financial success story for the company. As JLR’s bestselling model for last two financial years, Defender is generating ten times the revenue that the Classic Defender was in 2015.

Looking forward, JLR is investing £15bn over five years to transform its vehicles to electric and become carbon net zero by 2039. This includes electrifying its luxury Range Rover, Defender, Jaguar and Discovery brands, and launching nine pure electric models by 2030. 
JLR is rapidly transforming its industrial footprint to prepare for electrification, and the electrification of Nitra represents the last piece in that jigsaw.

Halewood will become JLR’s first all-electric production facility, Solihull will produce electric Range Rover, Range Rover Sport and Jaguar models, the Engine Manufacturing Centre in Wolverhampton will build Electric Drive Units (EDUs) and Castle Bromwich will be repurposed to build body panels for EVs. Meanwhile JLR has this week opened a new £250m Future Energy Lab in Whitley, Coventry, UK, to develop Electric Drive Units for the company in house.

Further details on the electric models to be built at Nitra will be confirmed at a later date.

Further information

Media Enquiries:

JLR Media: 

E: jlrmedia@jaguarlandrover.com 

T: +44 (0) 2475 361000 


David Wrottesley

Global External Communications Manager  

E: dwrottes@jaguarlandrover.com

T: +44 (0) 7846091167


Notes to Editors

About the Reimagine Strategy

JLR’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design.

We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.

At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.  

JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.