- Jaguar Land Rover China has been awarded the inaugural 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award
- Winner was selected by a panel of 38 judges from across the industry
- Jaguar Land Rover China has invested RMB 80 million ($11 million) over five years; targeting to benefit 500,000 children and young adults
- Now in its sixth year, the Dream Fund is the first CSR fund in the Chinese auto industry dedicated exclusively to inspiring youth
Tuesday 03 December 2019, Shanghai, China – Jaguar Land Rover China has been awarded the inaugural 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award in recognition of its outstanding work through the China Dream Fund programmes.
The Jaguar Land Rover China Children & Youth Dream Fund, in association with the China Soong Ching Ling Foundation, was named the inaugural winner of the 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award at the 2019 Guangzhou Motor Show on 21 November.
Jaguar Land Rover was commended by judges for placing CSR and sustainability at the core of its business development, and gave the global automotive company a special mention for its long-term commitment to China.
The Dream Fund, launched in 2014, is the first CSR fund in the Chinese auto industry exclusively dedicated to helping children and youth, particularly in many of China’s most underprivileged areas, realise their potential so that they can achieve their dreams and shape a brighter future. Programmes include a football coaching partnership with Tottenham Hotspur and a teacher training project called the ‘Dream Class’ and a Road Safety Experience Centre in Beijing.
In total, Jaguar Land Rover China has invested more than RMB 80 million ($11 million) over five years, and the programme will benefit in excess of 500,000 people in China.
Selected by a panel of 38 esteemed judges from across the industry, the award used Prime Research's statistics and influence data to assess the outcomes of the many shortlisted CSR programmes. It was the first time organisers had dedicated a specific category award to recognising outstanding CSR work, highlighting the growing significance of social responsibility and sustainability across the industry.
I hope that Jaguar Land Rover trains more excellent football stars for China through [its Jaguar Football Campus] programme.
Li Geng
Chief Editor of OrientAuto
[The Jaguar Land Rover Dream Class Programme] leads all the kids on the path to success, and meets their longing for knowledge.
Cui Jun
Founder of CheYanShe
Jaguar Land Rover has always believed that the success in China should not only be based on sales and profits, but also helping more people realise their dreams and promote the progress of the entire society.
Qing Pan
Executive Director of Jaguar Land Rover China
The China Soong Ching Ling Foundation Jaguar Land Rover China Children & Youth Dream Fund forms part of Jaguar Land Rover’s Destination Zero vision; an ambition to make societies safer and healthier, and the environment cleaner – sharing its skills and technology to make a difference to people’s lives and make communities stronger.
Beyond the Dream Fund and the China projects, Jaguar Land Rover’s global workforce volunteered more than 75,000 hours in 2018/19 to support team education visits and community projects focusing on regeneration, the environment, education and the community.
China Car of the Year (CCOY) is China’s most influential annual award in the automotive industry. Co-launched by 38 senior auto editors-in-chief and supported by Prime Research, the Award recognises the very best companies and initiatives in the Automotive sector.