A WORLD AWAY FROM THE CITY - YOUR NEXT ADVENTURE STARTS WITH ‘THE OUT’

8 April 2019

On‑demand premium car‑rental service, THE OUT, is now available exclusively to London residents, offering city lovers a one‑click solution to booking their next romantic weekend, family road trip or spontaneous get‑away.

  • InMotion launches THE OUT, an on‑demand premium car rental service
  • Starting in London, customers can book a Land Rover through an iOS app for delivery at home or the office
  • Download the app to book your break at the touch of a button
  • THE OUT exclusively offers top‑of‑the‑range Land Rover Discovery Sport HSE
  • The service targets city dwellers who do not own a vehicle and look for a premium alternative to existing car rental and car sharing services

09, April, 2019, London, UK – On‑demand premium car‑rental service, THE OUT, is now available exclusively to London residents, offering city lovers a one‑click solution to booking their next romantic weekend, family road trip or spontaneous get‑away.

THE OUT is an effortless way to escape the bustle of the city. Customers can book through the iOS app in a matter of moments and a sought‑after Land Rover Discovery Sport HSE will be delivered to their home or office.

With so many incredible destinations to tick off the list ‑ such as exploring the natural and culinary delights of the New Forest in Hampshire, celebrating a friends wedding at Anyhoe Park, or exploring the Whitstable seaside with young children ‑ Studies have shown that more than half of consumers (52 per cent) would rather pay for a memorable experience than material possessions*.

The OUT is the perfect companion for those looking to seize the moment and explore UK shores. Available exclusively to those in the capital, customers can expect luxury vehicles and an extraordinary level of service.

THE OUT aims to outclass traditional rental services by offering on‑demand, luxury vehicles direct to your door. Pricing is transparent, with comprehensive insurance, unlimited mileage, child seats, additional drivers and even the congestion charge all included. Available to book from £295** for a weekend, THE OUT delivers anywhere in central London, covering zones 1‑3 as well as Gatwick, Heathrow and City airports. 

We looked at every step of the car rental journey, to create a seamless experience that will delight our users. Our customers work hard and play hard, and now more than ever they are finding happiness and expressing their individuality through the very best in high‑end experiences. We believe THE OUT is the ultimate travel companion, from the moment a customer opens the app all the way through to their next enviable destination.

Sebastian Peck
Managing Director, InMotion Ventures

THE OUT is the latest in a range of shared mobility services launched by InMotion, Jaguar Land Rover’s venture capital and mobility services arm.

Further information

*https://www.home.barclaycard/media‑centre/press‑releases/Experience‑economy‑grows‑as‑consumers‑seek‑out‑memories‑in‑favour‑of‑material‑possessions.html

**£195 for first day of booking, and £100 per day thereafter

For further information, please visit: www.theout.com

To make a booking customers can email the team

THE OUT is currently available in London zones 1‑3, as well as Gatwick, Heathrow and City airports.

Contact:

Sally Clift
Senior Manager, Corporate Affairs, External Communications

M: +44 7384 430009 | E: sclift2@jaguarlandrover.com

Notes to Editors

About InMotion

At InMotion, we are investing in the future of transport, mobility and travel. Powered by Jaguar Land Rover, we are supporting entrepreneurs and innovators who change the way we move.

InMotion Ventures is Jaguar Land Rover’s venture capital fund. We invest in early‑stage technology companies that change the face of urban mobility, support an active outdoor lifestyle and deliver unique travel experiences. We are based in London and invest globally.

InMotion’s mobility services arm Studio 107 works closely with our parent company Jaguar Land Rover to build new services in the urban mobility sector. The name Studio 107 is a nod to the 107% rule in motorsport. In qualifying, drivers who fail to set a lap within 107% of the fastest qualifying time are not allowed to start. Our goal is to select the ideas that play to our strengths and develop them into winning businesses. 

To find out more about InMotion, please see: https://www.inmotionventures.com