MONTHLY SALES IMPACTED BY ONGOING CHINA MARKET UNCERTAINTY

8 October 2018

Whitley, UK, 8 October, 2018 – Jaguar Land Rover today reported total retail sales of 57,114 vehicles in September 2018, down 12.3% year on year despite strong sales for new models including the Range Rover Velar and the Jaguar I‑PACE and E‑PACE.

September

2018

Change

year‑on‑year

Q2 FY19

July – Sept 2018

Change

year‑on‑year

Jan – Sept 2018

Change

year‑on‑year

Jaguar

Land Rover

57,114

(12.3)%

129,887

(13.2)%

448,106

(4.0)%

Jaguar

19,146

4.4%

41,940

(0.8)%

135,995

(1.1)%

Land Rover

37,968

(18.8)%

87,947

(18.1)%

312,111

(5.2)%

Whitley, UK, 8 October, 2018 – Jaguar Land Rover today reported total retail sales of 57,114 vehicles in September 2018, down 12.3% year on year despite strong sales for new models including the Range Rover Velar and the Jaguar I‑PACE and E‑PACE.

Sales in China declined by 46.2%, as ongoing market uncertainty resulting from import duty changes and continued trade tensions held back consumer demand.

Jaguar Land Rover sales were down a modest 0.8% in the UK and 4.7% in Europe, which saw large industry declines of 20.5% in the UK and 31% in Germany primarily relating to the timing of new WLTP homologation rules as well as reduced diesel demand.  

In North America, Jaguar Land Rover sales were 6.9% lower, largely reflecting lower industry sales (down 5.5%) and reduced incentives on Jaguar sedans, although Land Rover had a record September with sales up 7.3%.

Strong sales of new models including the electric Jaguar I‑PACE, the Jaguar E‑PACE compact SUV, and the Range Rover Velar helped offset slower sales of older models, such as the Range Rover Evoque and the Land Rover Discovery Sport.

As part of the company’s continued strategy for profitable growth, Jaguar Land Rover is focused on achieving operational efficiencies and will align supply to reflect fluctuating demand globally as required.

As a business we are continuing to experience challenging conditions in some of our key markets. Customer demand in China in particular has struggled to recover following changes in import tariffs in July and intensifying competition on price, while ongoing global negotiations on potential trade agreements have dampened purchase considerations. Despite this, we expect lower tariffs on UK imports to be beneficial over the full year.

“For Jaguar, we are continuing to see positive customer response to new products to market. The all‑electric I‑PACE and the sporty E‑PACE compact SUV in particular, which have only recently joined our line‑up in China, are driving demand globally.

“While sales of Land Rover models ahead of upcoming new and refreshed models are lower, we are encouraged to see strong customer demand for the new Range Rover Velar and Range Rover and Range Rover Sport Plug‑in Hybrid variants as we head into the winter months.

Felix Brautigam
Jaguar Land Rover Chief Commercial Officer

Further information

About Jaguar Land Rover


Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 44,000 people globally and support around 260,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.

Notes to Editors

For more information, please visit www.newsroom.jaguarlandrover.com or contact:

Natasha Kaur

Senior Communications Officer
M: +44 (0) 7469 021100
E: nkaur6@jaguarlandrover.com

Joan Chesney

Corporate Affairs Manager
M: +44(0) 7467 448229
E: jchesney@jaguarlandrover.com