- Land Rover volunteers deliver unique three‑word addresses to the people of the Isle of Mull, Scotland
- Precise three‑word address technology from what3words can save lives by improving the speed and accuracy of medical response
- Three word addresses give the precise location of anywhere on the planet, accurate to a 3m x 3m square
- Islanders can quote their three‑word address when they need urgent medical help
- Initiative launches a global humanitarian partnership between Jaguar Land Rover and innovative addressing company what3words
Land Rover has addressed the needs of a remote Scottish island in a move that could save lives.
As part of its 70th anniversary year of activity, Land Rover sent a team of expert Experience drivers and volunteers to Mull in a fleet of Land Rovers to deliver unique three‑word address plaques from what3words to 2,000 properties on the island, many of which are in isolated areas.
What3words is a British technology company that has divided the globe into a grid of 57 trillion 3m x 3m squares, each with a unique, easy‑to‑remember three‑word address searchable via an app that even works offline.
Addressing Mull is the first project in a new, exclusive global automotive humanitarian partnership between Jaguar Land Rover and what3words. The two companies stepped in after the island's doctor, Brian Prendergast, asked for help to give every home and business a precise address that could provide a faster medical lifeline in emergencies.
The three‑word addresses will help Dr Prendergast and his colleagues to respond to emergency call‑outs more quickly and accurately, as well as improving everyday healthcare on Mull. Without detailed local knowledge of the island, it can be difficult for new members of his team to find individual homes where postcodes cover large areas and there may be no formal street names.
Using three‑word addresses will vastly improve the ability of doctors and nurses, particularly those new to the island, to locate and assist remote‑living patients. We believe it will not only help us deliver a better routine healthcare service, but will save vital minutes in emergency call‑outs that could literally save a life. The island is really grateful to what3words and Land Rover for putting Mull on the map.
Dr Brian Prendergast
Tobermory & Salen Surgeries
At Jaguar Land Rover we are passionate about the impact technology can make when combined with the talent of our people. Addressing Mull by Land Rover is the ideal way to launch our global humanitarian partnership with what3words, which has the potential to transform isolated communities around the world by making them more accessible. We have more than 40 active social impact projects that could benefit, so this is just the beginning of what we can achieve together as we explore exciting opportunities for the future.
Chris Thorp
Responsible Business Director, Jaguar Land Rover
Working alongside what3words, Jaguar Land Rover will continue an impressive legacy of sharing its skills and technology to make a difference to people’s lives and make communities stronger.
In 2017, a record 25 per cent of Jaguar Land Rover’s 43,000‑strong global workforce volunteered more than 100,000 hours to support team education visits and community projects focusing on regeneration, the environment, education and the community.
For more information, or to find out more about working for Jaguar Land Rover, visit www.jaguarlandrovercareers.com.
Further information
Natasha Kaur
Senior Communications Officer
+44 (0) 7469 021100 | nkaur6@jaguarlandrover.com
Piers Roache
Senior Communications Officer
+44 (0) 7585 795690 | proache@jaguarlandrover.com
Notes to Editors
About Jaguar Land Rover:
- Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
- We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.
- At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.
- Our innovation is continuous: we spent more than £4 billion last year on new product creation and capital expenditure.
- From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.
About what3words:
Find your 3 word address here.
www.what3words.com
what3words is the simplest way to talk about location. It has divided the world into 57 trillion 3m x 3m squares, and labelled each with a unique 3 word address. The system covers the entire world, never needs updating, and works offline. A 3 word address is a human‑friendly way to share very precise locations with other people, or to input them into platforms and machines or e‑commerce checkouts. It is optimised for voice input and contains built‑in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3 word addresses in 26 languages to date. what3words can be easily integrated by businesses, governments and NGOs into apps, platforms or websites, with just a few lines of code, and products are available for free or for a nominal fee for qualifying NGOs. It is being used by postal services, delivery companies, NGOs, tourist authorities and mobility apps around the world.
Since its launch in 2013, what3words has won many awards including WIRED Moonshot, Cannes Lion Grand Prix for Innovation, Best use of GPS at the Webbys, KPMG Best British Startup, INDEX Award, Best use of Mobile for Travel at Mobile World Congress and was selected as one of 10 Global Urban Innovators by the New Cities Foundation.
Jaguar Land Rover's pioneering approach to technology embraces both innovative addressing and mapping applications. The company's global humanitarian partnership with addressing specialist what3words complements an investment in outdoor adventure platform and 3D mapping technology company FATMAP by its venture capital arm, InMotion.
