25 May 2018

Jaguar Land Rover has today announced a major restructure of its Marketing, Sales, Service and PR functions to meet the changing needs of its global customers.

Whitley, UK, Friday 25 May 2018 – Jaguar Land Rover has today announced a major restructure of its Marketing, Sales, Service and PR functions to meet the changing needs of its global customers.

Under the leadership of Felix Brautigam, Board Member of Jaguar Land Rover and Chief Commercial Officer, a new Commercial Function is being formed with the following core functions: Customer Experience, Product Marketing, Market Performance, Customer Service and Planning, as well as the regions China, North America, UK, Europe and Overseas.

This restructuring brings key functions together, making us fit for the future and enabling us to delight customers, strengthen our brands, define outstanding products and drive success – success derived from better responding to our customers’ needs that are changing as quickly as the communications landscape is being revolutionised.

I am certain that these adjustments to the way we do business will better prepare us to face increasing external challenges but also to seize new opportunities as we over-proportionally invest in new products and technologies. In this we are driven by one goal: creating experiences that our customers will love for life.

Felix Brautigam
Chief Commercial Officer Jaguar Land Rover

Key appointments have been made in order to lead this new structure, reporting to Felix Brautigam and effective from 2 July.

Fiona Pargeter, currently Global PR Communications Director, is appointed to the new position of Customer Experience Director, responsible for all Marketing Communications, Experiential Marketing, Customer Insights and PR.

Jeremy Hicks, currently UK Regional Director, is appointed to the new position of Market Performance Director, leading Network Development and Standards, the Jaguar Land Rover Network training Academy and all revenue streams, including Fleet, Business and Approved Pre-owned vehicle sales.

He will be replaced in the UK by Rawdon Glover, currently Global Customer Service Director. Reporting to him, Anthony Bradbury, currently Global Communications Director, will assume the role of UK Marketing Director.

Richard Shore, currently serving as Jaguar Land Rover China CFO, is appointed to the new position of Planning Director, responsible for launch and volume planning, strategy and all aspects of the customer journey.

Finbar McFall continues his position as Product Marketing Director, with an increased remit for new business models.

Regional directors will continue to report to Felix Brautigam, however Bob Grace OBE, currently Regional Operations Director for Europe, has announced his intention to leave the business in the summer. He is being replaced by Dmitry Kolchanov, currently Regional Director for the Overseas region. Dmitry’s replacement will be subject to a separate announcement.

Joe Eberhardt, President and CEO of North America and Frank Wittemann, President of Integrated Marketing, Sales and Service for China, remain in their current roles.

Additionally, Helen McLintock, Global Corporate Affairs Director, will now report directly to Jaguar Land Rover CEO Dr Ralf Speth and retain responsibilities for Corporate Affairs, Government Affairs and the Responsible Business function.

Further information

For further information please contact:
Chas Hallett, Head of Corporate PR
Tel: + 44 (0)7469 039535

Laura Wood, Head of Global PR Brand and Partnerships
Tel: :+44 (0)7342 026099

Notes to Editors

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 43,000 people globally and support around 240,000 more through our retailers, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend more than £4 billion in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.