- InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues
- Independent business with the agility and independence to react quickly in mobility sector
- InMotion will create apps and on‑demand services
Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on‑demand services to overcome modern travel and transport challenges.
Next month InMotion will begin real‑world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months.
Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on‑demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally."
"As a start‑up business, InMotion combines the flexibility and pace needed to compete in the ever‑changing mobility sector. It allows us to react quickly to new tech and ever‑changing customer demands."
With technology changing the way people travel and providing access to vehicles at the swipe of a screen, more and more people are looking for ways to improve their commute to work or to access the car they want, when they want to. InMotion combines the best of the automotive and technology sectors to develop new solutions accessible via smartphones or other connected devices.
InMotion starts by carrying out in‑depth research with people from around the world to learn about emerging travel and transport issues which need solving. The insights from this lead to a set of closed real‑world experiments, testing multiple approaches to find the most effective.
Next, the business model and technology platform is developed, before the solution is beta launched to the public. This approach allows InMotion to build engaging and relevant services.
As wholly‑owned subsidiary of Jaguar Land Rover, InMotion is based in London and will employ up to 30 people who will support entrepreneurs to build new businesses. This will give it the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with robust financial and technological support.
To sign up for more information and to participate in the forthcoming experiments and service beta trials, visit www.inmotion.im.
/ends
Notes to editors:
About Jaguar Land Rover:
Jaguar Land Rover is the UK's largest premium automotive manufacturing business, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world's premier luxury sports saloon and sports car marques. With ambitious plans for global growth, Jaguar Land Rover's commitment to UK production remains firm and the company is at the heart of the renaissance of British manufacturing.
The company employs almost 38,000 people globally and supports around 275,000 more through our dealerships, suppliers and local businesses.
About InMotion:
InMotion is an entrepreneurial new company, launched by Jaguar Land Rover to build progressive new technology ventures which help people access travel and transport using connected devices. We are a business that builds businesses.
InMotion has created a unique new approach which allows us to build digital businesses which push the boundaries in the mobility space, rapidly supporting them from concept to production in a lean and agile way. The company embraces the endless progress of today's digital world, stopping at nothing to open up new markets and deliver experiences which customers love for life.
www.inmotion.im
For more information, please visit www.newsroom.jaguarlandrover.com or contact:
Chas Hallett, Head of Corporate PR
M: +44 7469 039535 e: challett@jaguarlandrover.com
Lisa Palmer, PR Manager
M: +44 7557 540611 e: lpalmer1@jaguarlandrover.com
Liam O'Neill, Technology Communications Officer
M: +44 7469 021100 e: loneill3@jaguarlandrover.com