Jaguar Land Rover Reports August Sales Performance

9 September 2015

Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles, today reported August 2015 retail sales of 29,327 vehicles, down 3% year‑on‑year.

Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles, today reported August 2015 retail sales of 29,327 vehicles, down 3% year‑on‑year. During the first eight months of the year, Jaguar Land Rover sold 301,778 vehicles, 1% down on January to August 2014.

Maintaining Jaguar Land Rover's balanced sales portfolio, regional performance year‑to‑date shows 19% growth in Europe, 18% in the UK and 14% in North America, whilst China was down 29% and the Overseas region down 11%.

Sales in the China region were down on last year's record performance, due to slowing economic conditions and model transitions, specifically the launch of the locally produced Range Rover Evoque and Discovery Sport. The Jaguar XF and XJ are in their respective run‑out phases, in advance of upcoming launches. The month was also impacted by the Tianjin port explosion on 12 August, which affected up to 5,800 imported Jaguar Land Rover vehicles.

Commenting on August's sales, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: ​"Both demand and sales are growing healthily across the vast majority of our markets: and overall sales remain stable, despite a particularly challenging macro‑economic environment affecting China.

"Sales performance in Europe, North America and the UK has been encouraging year‑to‑date, showing double‑digit growth. We have a healthy order book for the all‑new Discovery Sport and the all‑new Jaguar XE sports saloon, which have started to make a global impact. The new Jaguar F‑PACE will join them as part of a strong line‑up of new products and technologies at next week's Frankfurt International Auto Show, which we believe will drive further growth this year."

Land Rover sales in the month of August retailed 23,992 vehicles, down 5%. Calendar year‑to‑date sales reached 252,027 vehicles, up 1% year‑on‑year.

Jaguar delivered a solid performance in the month, selling 5,335 vehicles, up 5%. The all‑new Jaguar XE sports saloon, introduced in May, boosted overall sales along with the Jaguar F‑TYPE which has sold 7% more than in the first eight months of 2015. 

ENDS

Further information

Joan Chesney, Senior Communications Officer:  +44 7467 448229 E:  jchesney@jaguarlandrover.com

Andrew Marsh, Corporate Affairs Manager: +44 7880 043184
E:  amarsh1@jaguarlandrover.com     

Notes to Editors

Jaguar Land Rover:

  • In 2015/16 Jaguar Land Rover will spend £3.5 billion on new vehicle creation and capital expenditure. In the same period, the company will launch 12 new and refreshed vehicles from its UK plants, such as the Jaguar F‑PACE at Solihull.
  • In the past five years, Jaguar Land Rover has tripled its turnover, doubled its sales and doubled its workforce. It has gone from strength to strength, to become a fine example of British manufacturing success.
  • In 2014, Jaguar Land Rover sold 462,678 vehicles, up 9%. Of that, Jaguar sold 81,570 vehicles and Land Rover sold 381,108 vehicles.
  • Jaguar Land Rover plans 50 product actions over the next five years.
  • Jaguar Land Rover is one of the UK's largest exporters and generates more than 80% of its revenue from exports.