Gerd E. Mäuser was appointed Chief Marketing Officer for Jaguar Land Rover in January 2015. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.
Mäuser, previously an Independent Consultant for Jaguar Land Rover, will be responsible for all global marketing activity on both the Jaguar and Land Rover brands. Mäuser's role encapsulates brand positioning; current and future product planning; marketing communications; brand experience strategies and supporting future growth.
Mäuser has around 30 years of experience in marketing in the automotive industry, joining BMW as a trainee in 1985, soon after completing his degree in Economics (Business Administration) with a specialisation in Marketing and Strategic Planning from Johann Wolfgang Goethe‑Universität, Frankfurt am Main. From 1987, he held a number of positions at BMW, including; Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.
In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche AG, a position he held until 2011. His main responsibilities covered global brand‑management, including the complete marketing‑mix activities, as well as long term corporate planning for sales and marketing.
In 2011, Mäuser was appointed as an Independent Consultant for Jaguar Cars Limited. He held this position for two months, moving on to become full time President of football club VfB Stuttgart 1893 e.V for two years. In October 2013, Mäuser became an Independent Consultant for Jaguar Land Rover again.
Mäuser lives in Bietigheim‑Bissingen, Germany and in Stratford‑upon‑Avon, UK.