Jaguar is excited to launch its #KeepPushing campaign to support Team Sky's quest for a third successive Tour de France title. 

Ahead of this weekend's Grand Départ, Team Sky rider, Chris Froome, achieved a unique 'World First' on a bike, which was organised by Jaguar in partnership with Team Sky. Jaguar has released a short 'teaser' film of this unique stunt prior to the world's toughest professional road race beginning on the streets of Yorkshire on Saturday. 

As an Official Supplier to Team Sky since its inception in 2010, Jaguar has been proud to support the team's back‑to‑back victorious campaigns in 2012 and 2013, where the British engineering leaders have supplied Team Sky with a fleet of all‑new high performance Jaguar XF Sportbrakes on the road. 

2014 marks the fourth year of this highly successful partnership, which is based on shared values of performance, innovation and technology. This year, Jaguar has further deepened their association with the team, announcing a new two‑year agreement as an 'Innovation Partner', through the integration of design and engineering resources to further enhance the team's performances. 

Team Sky have already been reaping the results of this increased association. June's launch of the new Pinarello Dogma F8, where Jaguar's Aerodynamics and CFD teams assisted Pinarello and Team Sky in optimising the aerodynamic performance of the new bike by 26.1% (complete bike) than the outgoing Dogma 65.1 and 6.4% more aerodynamic including a rider. The frame set alone is 40% more aerodynamically efficient. 

Mark Cameron, Global Brand Experience Director at Jaguar Land Rover commented: "Jaguar's partnership with Team Sky has been enormously well received by our customers, many of whom share a real passion for cycling. We are extremely excited about supporting Team Sky's push for a third consecutive yellow jersey, and I would like to wish Team Sky and Chris Froome, the very best of luck in winning a third consecutive Tour de France." 

To download the teaser clip, available for hosting on all media platforms, please click here 

The full length film of this unique achievement will be revealed at 00:01 on Monday 07 July 

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For further details please contact:   

JAGUAR                                            TEAM SKY

Dan Connell                                       Robert Jorgensen

Global Brand PR Manager                 PR Manager

Jaguar Land Rover                             Team Sky 

dconnel1@jaguarlandrover.com        jorgensen@teamsky.com

T: +44 (0) 7880 177307                      T: +44 (0) 7711 172 729