- Jaguar and Land Rover vehicles to feature in the new James Bond movie SKYFALL™
- Land Rover Defender appears in the opening sequence being driven by field agent Eve
- Eve's Defender to feature on Land Rover's show stand on Friday 28 September (Press Day 2)
Jaguar Land Rover will celebrate 50 years of James Bond at the 2012 Paris Motor show by displaying one of the Land Rover Defenders used in Albert R. Broccoli's EON Productions, Metro‑Goldwyn‑Mayer Studios, and Sony Pictures Entertainment's upcoming motion picture SKYFALL™, in UK theatres 26th October. The Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), will be shown on the Land Rover stand during the second press day on Friday 28 Sept.
Jaguar Land Rover provided a total of 77 vehicles to theSKYFALLproduction, including the Land Rover Defender, Range Rover and Jaguar XJ for use both on‑screen and as production support vehicles.
Speaking at Pinewood Studios, where Bond was filmed, Co‑Producer Andrew Noakes, a veteran of 11 James Bond films, said: "Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film."
Alongside Daniel Craig as James Bond, the cast includes; Dame Judi Dench, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney.
Global Brand Director for Land Rover John Edwards said: "Land Rover is extremely proud to be associated with the new James Bond film SKYFALL. The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering."
Adrian Hallmark, Global Brand Director for Jaguar said: "The Jaguar XJ is the most advanced technological vehicle that Jaguar currently produces. Constructed out of aluminium, its chassis is lightweight yet immensely strong allowing the car to blend responsive handling with effortless cruising over long distances. The XJ benefits from the very latest generation of entertainment and comfort technologies, and together with its award winning design, creating a unique combination of luxury, technology and performance which is unparalleled."
The film, from Albert R. Broccoli's Eon Productions, Metro‑Goldwyn‑Mayer Studios, and Sony Pictures Entertainment, is directed by Academy Award® winner Sam Mendes and stars Daniel Craig, who returns for his third film as James Bond 007. SKYFALL will begin its worldwide roll‑out in the UK and Ireland on 26th October 2012.
‑ ENDS ‑
NOTES TO EDITORS:
- Jaguar Land Rover (JLR), the UK's largest automotive design, engineering and manufacturing employer.
- JLR is the UK's largest automotive manufacturing business built
around two iconic British car brands with wonderfully rich heritage
and incredibly powerful consumer appeal and loyalty. Additionally,
JLR is at the centre of the UK automotive industry's drive to
deliver technical innovation in all areas of vehicle
development.
JLR has a world class team of nearly 24,000 people. - JLR has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
- In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
- JLR has an ambitious investment programme and anticipates that it will spend in the region of £2bn in the year to March 2013.
- JLR is the largest investor in automotive R&D and engineering in the UK.
- JLR has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
- October 5, 2012 is Global James Bond Day and marks the 50th anniversary of the UK premiere of the first James Bond film DR NO
Daniel Craig is back as Ian Fleming's James Bond 007 inSKYFALL™, the 23rd adventure in the longest‑running film franchise of all time. InSKYFALL, Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli's EON Productions, Metro‑Goldwyn‑Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.
About Albert R. Broccoli's EON Productions
EON Productions Limited and Danjaq LLC are wholly owned
and controlled by the Broccoli/Wilson family. Danjaq is the US
based company that co‑owns, with MGM, the copyright in the existing
James Bond films and controls the right to produce future James
Bond films as well as all worldwide merchandising. EON Productions,
an affiliate of Danjaq, is the UK based production company which
makes the James Bond films. The 007 franchise is the longest
running in film history with twenty‑two films produced since 1962.
Michael G Wilson and Barbara Broccoli succeeded Albert R 'Cubby'
Broccoli and have produced some of the most successful Bond films
ever including CASINO ROYALE and QUANTUM OF SOLACE. They are
currently producing the 23rd film, SKYFALL.
About Metro‑Goldwyn‑Mayer Studios Inc.
Metro‑Goldwyn‑Mayer Studios Inc. ("MGM") is a leading
entertainment company focused on the production and distribution of
films and television content globally. The company owns one of the
world's deepest libraries of premium film and television
programming. In addition, MGM has ownership interests in domestic
and international television channels, including MGM‑branded
channels. For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Corporation of America, a subsidiary of Tokyo‑based Sony
Corporation. SPE's global operations encompass motion picture
production and distribution; television production and
distribution; home entertainment acquisition and distribution; a
global channel network; digital content creation and distribution;
operation of studio facilities; development of new entertainment
products, services and technologies; and distribution of
entertainment in 159 countries. For additional information, go to
http://www.sonypictures.com/
MEDIA ENQUIRIES:
Lucy Reynolds, Land Rover UK PR Manager
T: +44(0)1926 649280 / M: +44(0)7801 699928/ E: lreyno25@landrover.com
Juliet Fairbairn, Jaguar UK PR Manager
T: +44 (0)24 7656 4123/ M: +44 (0)75 8579 5758/ E: jfairba4@jaguarlandrover.com
Lisa Palmer ‑ JLR Corporate Communications
T: +44 (0) 7557 540611 / E: lpalmer1@jaguarlandrover.com
WaiLo Li ‑ Land Rover Global Brand Sponsorship &
Partnerships Press Officer
T: +44 (0) 24 7656 4133/ M: +44 (0)7557 847561 /E: wli@jaguarlandrover.com
Steve Elzer, Senior Vice President, Media Relations
Columbia TriStar Motion Picture Group
T: 310‑244‑7142 / E: Steve_elzer@spe.sony.com