Land Rover Stars At 2011 Shanghai And New York Auto Shows

19 April 2011

With global sales up 29%, Range Rover products will take centre stage on Land Rover's Shanghai and New York Auto Show Stands.

  • North American and Chinese debut of Range Rover Autobiography Ultimate Edition ‑ the most luxurious Range Rover ever
  • 2012 Model Year Range Rover on the stands ‑ with new and refreshed features
  • Full line up of All‑new Range Rover Evoque, with full personalisation options
  • Range Rover sales up 29% YOY globally with particularly outstanding performance in North America (up 22%) and China (up 59%)

The Range Rover Autobiography Ultimate Edition ‑ the most luxurious Range Rover ever ‑ will be unveiled for the first time in China and North America. Only 500 units of this Limited Edition vehicle will be commissioned globally, with each car crafted to customer order only. Already, over 150 orders for the Ultimate have been taken in China and over 50 in the United States.

The Ultimate Edition offers unrivalled levels of comfort and luxury for both driver and passengers. Features include two, stand‑alone powered rear seats and a rear console extension with an aluminium laptop table and drinks chiller. Attention to detail is second‑to‑none with hand‑crafted soft feel leathers, machined aluminium detailing and a super‑yacht inspired teak floor in the rear load space. For the first time in a vehicle, two Apple iPads are fitted as standard. Anticipated prices in North America and China are $170,000 and RMB 3,398,000 respectively.

The All‑New Range Rover Evoque will make its Chinese debut at the Shanghai Auto Show when it is unveiled by Land Rover Global Brand Director, John Edwards. Market pricing will be announced for both coupe and five‑door body styles, along with an extensive range of personalisation options.

"China is Land Rover's fastest growing market with Range Rover in particular seeing positive growth ‑ up 59% YOY. The Range Rover Evoque is set to be equally in demand, with over 1000 Chinese customers placing pre‑orders ‑ despite not having seen the car in the metal and before official pricing has been announced," commented Edwards.

The Range Rover Evoque will also take centre stage in New York ‑ the world's biggest metropolitan market for Range Rover. Sales of the marque are up 22% YTD in North America as US customers continue to respond positively to the outstanding levels of performance, design and comfort offered by the ultimate British brand.

The Range Rover Evoque is expected to bring a new group of North American customers to the brand. Every Evoque destined for the United States will be equipped with all‑wheel drive and feature a new 240PS 2.0‑litre Si4 petrol engine, which combines direct fuel injection, turbocharging and twin variable valve timing for exceptional driveability and fuel‑efficiency.

The 2012 Model Year Range Rover will also feature on Land Rover's stands at both the Shanghai and New York Shows. New and refreshed features for 12MY include a range of exterior paint treatments, new 20" V‑spoke alloy wheels and a range of new interior colour‑ways.

Editors notes:

The 2011 Shanghai Auto Show begins with the first press day on Tuesday 19 April. The 2011 New York Auto Show commences on Wednesday 20 April.

Figures quoted refer to Q1 2011 vs. Q1 2010.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander, Discovery, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 9,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.