John Edwards was appointed to the position of Managing Director, Special Operations Division, in June 2014.
Special Operations has four distinct business units, all designed to create a portfolio of brand extending products. Special Vehicle Operations (SVO) focuses on designing and engineering high specification halo vehicles. Vehicle Personalisation undertakes luxury bespoke commissions and is responsible for Jaguar Land Rover's vehicle accessories. Branded and Licensed Goods sells all merchandise and operates brand partnerships. Whilst the Heritage Business is responsible for all aspects of Jaguar and Land Rover heritage, including restorations and parts supply.
Previous roles have included Global Brand Director, Land Rover. John had global strategic responsibility for the Land Rover Brand; current and future product planning; revenue generation; marketing communications and brand extension strategies.
Prior to this, John was Regional Director, Land Rover UK and European Operations. In this role John had commercial responsibility for Land Rover Sales and Marketing activities in Europe.
Other roles have included Managing Director, Land Rover UK and Regional Director for Overseas Operations (effectively managing all Jaguar and Land Rover business outside of UK, Europe and North America). Before joining Jaguar Land Rover he was Director of Global Marketing at Land Rover and also Director of Mini/ MG UK, a division with the BMW Group established to manage Sales, Marketing and Distribution of Mini and MG vehicles in the UK market place.
John lives near Stratford‑upon‑Avon, where he manages the balance between work and family life, enjoys sport (especially skiing) and adventure travel.