Their victorious campaign features car parts designed to look like human body parts and was described by the judges as "a clever and stylish campaign featuring lovely art direction, well‑written copy and a consistent message across various media."
Different images of parts of the body, all created out of stylised car parts, linked the human side of the organisation with quality engineering. The judges considered this the best of a particularly strong set of finalists in the category.
A difficult category to win, Jaguar Land Rover's entry shows that all the elements worked perfectly together, giving a clear message to job hunters and current staff alike. The judges said that where other campaigns were let down by detail ‑ the winner is well thought through and creative, from the layout right through to the last word of the copy.
Des Thurlby, Director of Human Resources for Jaguar Land Rover, said: "We are delighted to receive this external recognition of our work. Despite the economic downturn, we continue to invest in the future through the recruitment of apprentices and graduates as well as developing our existing employees, through many training and development activities."
The written work entry won its category because 'Instead of including a detailed job description for technicians, the copy emphasised the thrill and quality of the cars using the five senses ‑ a clever way of engaging with the target audience.'
Again, the devil is in the detail. The judges said many well written pieces were let down by the final couple of lines that reverted to 'recruitment speak'. Like everything Jaguar Land Rover does, the detail really matters.
The awards are judged by a panel of Creatives and specialists from the recruitment communications industry and also a large number of people from client side. Sponsored by the Guardian, the awards were held at the Honourable Artillery Club in London and were hosted by none other than John Barrowman.
Whether talking about a Jaguar or a Land Rover product,
everything that Jaguar Land Rover does is synonymous with quality
and innovation. Great care is, of course taken in designing,
developing and manufacturing our products. The same level of care
is also taken in making sure that JLR have the right people working
with us, so that they can retain our position and reputation as
world‑leaders in the luxury vehicle market.
More information is available at: www.jaguarlandrovercareers.com
Contact:
Claire Tallis
Tel: 01926 648063
Email: ctallis@landrover.com