- Engineers at JLR’s Portland engineering facility join global drive to next generation connectivity and autonomous driving systems for future vehicles
Portland, OR– Tuesday February 11, 2025: JLR is announcing a $180m investment in its USA technology hub in Portland, Oregon, as part of a global drive to develop and bring to market next generation connectivity and autonomous driving technologies in future JLR vehicles.
Over the next decade, the company will invest around $180 million into the 50,000 sq. ft technology hub as its engineers develop a range of cutting‑edge connectivity and autonomous technologies, as vehicles become increasingly software‑driven and clients desire an increasing array of apps, services and features.
JLR opened its technology hub in Portland in 2014, a location chosen for its proximity to California and Seattle, and tech giants such as Amazon, NVIDIA, Apple and Google. The facility grew in 2016 and 2017 and was expanded further in 2024.
In future, JLR is aiming to give its clients ultraquick and efficient connectivity to offer limitless in‑car‑entertainment, instantly updatable driving features and services via over‑the‑air downloads, as well as the latest autonomous driving systems, enabling hands free driving on the highway.
The team at Portland is also working on elements of car connectivity to provide a modern luxury driving experience, including augmented reality on the car’s parking and head up displays, enabling the driver’s phone to act as a key, and V2X systems enabling cars to talk to each other.
To date, engineers at Portland have played an important role in developing the on‑board electrical system ‘EVA2’ found in millions of JLR vehicles like Range Rover and Defender, autonomous driving ADAS systems, driver aids such as parking cameras and integrating and connecting Amazon’s Alexa ecosystem into our vehicles.
“We are incredibly proud to be developing cutting‑edge connected technology with our global engineering colleagues. Over the last decade, our technology hub here at Portland has grown and we have recruited a highly skilled, talented and diverse workforce. We are investing around $180m over the next decade to develop technologies that deliver the ultimate connected luxury experience for our clients.
Blake Lyman
JLR Portland Senior Director of Software and Site Operations
The team at Portland is part of JLR’s global network of nine JLR technology hubs around the world engaged in creating the company’s next generation vehicles, which will epitomize modern luxury and deliver a connected experience for clients.
ENDS
