27 June 2024

  • Jaguar Land Rover North America (JLR) is proud to announce that it will support the 2024 NYC Pride March by chauffeuring the Grand Marshals in 2024 Jaguar F‑TYPE convertible vehicles and an F‑PACE SUV on Sunday, June 30, 2024
  • For the third consecutive year, NYC Pride Grand Marshals will be chauffeured in Jaguar models, with custom NYC Pride inspired color and logos
  • NYC Pride Grand Marshals include Baddie Brooks, DaShawn Usher, Eshe Ukwell, Michelle Visage, Miss Major, Robin Drake and Raquel Willis
  • JLR North America employees will join the march alongside a Defender 110 model wrapped in a custom Pride vehicle wrap
  • The 2024 NYC Pride March comes on the heels of a successful Pride Parade event in Birmingham, UK, attended by more than 200 JLR employees including CEO Adrian Mardell
  • JLR has a global commitment to Diversity, Equity and Inclusion, led by an International DE&I Manager dedicated to helping create a culture of unity, belonging, inclusion and respect
  • Throughout the year, and around the globe, various programs engage JLR employees in events, collaborative learnings, and speaker series

MAHWAH, N.J. – 27 June, 2024 – Jaguar Land Rover North America (JLR) is proud to announce that it will support the 2024 NYC Pride March by chauffeuring the Grand Marshals in 2024 Jaguar F‑TYPE convertibles and a Jaguar F‑PACE SUV on Sunday, June 30, 2024. 

The Jaguar chauffeur vehicles, which will each feature NYC Pride insignia and the Grand Marshal’s name on the doors in rainbow lettering, will escort the Grand Marshals throughout their route as millions take to the streets for to the 55th Pride celebration. In addition, a Defender vehicle in its own unique Pride wrap will join the march, accompanied by JLR North America employees.

The Grand Marshals of the 2024 NYC Pride March include DaShawn Usher, Senior Director of Communities of Color and Media at GLAAD, and Founder + Executive Director of Mobilizing Our Brothers Initiative (MOBI); Miss Major, a legendary transgender activist who has devoted her life to championing the rights of transgender and gender‑nonconforming people; Michelle Visage, beloved celebrity, and Raquel Willis, an acclaimed writer and activist, is renowned for her intersectional advocacy work. Additionally, the Youth Activist category is well‑represented with Eshe Ukwell, Baddie Brooks and Robin Drake who embody unwavering dedication to championing the rights and aspirations of Queer youth. 

The NYC Pride March is the largest celebration of LGBTQ+ Pride across North America. We’re honored to once again accompany this year’s trailblazing Grand Marshals in our iconic Jaguar vehicles.

Charlotte Blank
US Chief Marketing Officer, JLR North America

JLR instated International Diversity, Equity and Inclusion Business Partner, Anna Budden, who is fully dedicated to helping create a culture of unity, belonging, inclusion and respect within the company. During Pride Month, Anna leads various programs that engage Jaguar Land Rover North America employees in events, collaborative learnings, and speaker series, encouraging employees to bring their authentic selves to work to reach their full potential.

Pride at Jaguar Land Rover is more than a day, a march, or a month that’s celebrated. As a member of the LGBTQIA+ community myself, I feel valued at JLR for who I am, year‑round. We are thrilled to chauffeur the Grand Marshals for the third consecutive year at the NYC Pride March, as well as march in Pride celebrations throughout the world. Globally, we’re committed to fostering an inclusive culture that supports our LGBTQIA+ colleagues year‑round and ensures that every member of our community feels seen, represented and heard.

Anna Budden
Global Diversity, Equity & Inclusion Manager

For more information on JLR brands and activities, visit www.jaguarusa.com and  www.landroverusa.com

Further information

Yesenia Machuca 

Senior PR Specialist 


Media website: www.media.landrover.com  

Social Channels: 

LinkedIn: https://www.linkedin.com/company/jaguar‑land‑rover_1  

X : https://twitter.com/JLR_News 


Notes to Editors

About JLR 

JLR’s Reimagine strategy aims to deliver a sustainability‑rich vision of modern luxury by design. 

We are transforming our business, targeting carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science‑based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric. 

At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.    

Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.