15 May 2023

(MAHWAH, N.J.) - May 10, 2023 - In support of the Reimagine Strategy JLR has appointed Hearts & Science, a brand of Omnicom Media Group, as its global media planning and buying agency. A successful global transition concluded in April 2023, effective across all key five regions: China, Europe, Overseas, North America and the UK.

The appointment of Hearts & Science supports JLR’s commitment to become proud creators of the most desirable, modern luxury brands for the most discerning clients. All four brands in the JLR house of brands will be managed by Hearts & Science. These include Jaguar, Range Rover, Discovery and Defender. Hearts & Science’s client centric approach fused with data science skills will accelerate growth and transformation. The agency was appointed following a thorough evaluation process.

Throughout the tender process Hearts & Science demonstrated they were the most capable partner to help JLR build equity across our house of brands and to embed a performance marketing-led ecosystem and we are excited to begin our partnership with them. We would like to wholeheartedly thank Dentsu for their partnership during the past five years.

Lennard Hoornik
Chief Commercial Officer, JLR

Further information

About JLR

JLR’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design. 

We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.  

At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.    

JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.