Jaguar Land Rover North America Appoints Charlotte Blank as New Chief Marketing Officer, USA

18 October 2022

Jaguar Land Rover North America has appointed Charlotte Blank as Chief Marketing Officer, USA. Charlotte was previously the Director of Transformation and Analytics at Jaguar Land Rover North America, where she created a new center of excellence overseeing organizational transformation, CRM, market research, and data analytics to help drive the JLR Reimagine journey in North America.

Blank will now oversee Jaguar Land Rover North America’s U.S. marketing strategy and operations, including the Transformation and Analytics function, reporting directly to Joe Eberhardt, Jaguar Land Rover North America President and Chief Executive Officer.

"Charlotte is a highly experienced and transformational marketing leader with deep expertise in leading brand and portfolio transformation," said Joe Eberhardt, President and Chief Executive Officer of Jaguar Land Rover North America. "We welcome her leadership of the Marketing operation as we reimagine the future of modern luxury through our distinct, global brands."

Joe Eberhardt
President and CEO, Jaguar Land Rover North America

Before joining Jaguar Land Rover North America, Blank served as one of the world's first "Chief Behavioral Officers" at Maritz, providing a reward, recognition, and incentive programs for many automotive manufacturers and retailers. She has also led consumer psychology and global branding programs during her ten years in the media and automotive industries, including various marketing roles for General Motors and new product innovation for Turner Broadcasting.

Incentive Magazine named Blank a Visionary and one of 2016's "25 Most Influential People" in the incentive industry. In 2018, the St. Louis Business Journal named her one of the Most Influential Business Women in St. Louis, Mo. Charlotte is passionate about field research, and her TEDx talk, "Lead Like a Scientist," makes a case for embracing experimentation to improve workforce incentives and motivation.

"I am excited to step into this role at such a unique time for the industry," said Blank. "Jaguar Land Rover is an innovative company and industry leader, making it well-positioned to achieve its strategic goals. I look forward to working with the entire team to strengthen its brand equity further, drive growth, and improve customer experiences."

Charlotte Blank
Chief Marketing Officer, Jaguar Land Rover, USA

Charlotte holds a Bachelor of Science in Neuroscience and Behavioral biology from Emory University and a Master of Business Administration from Harvard Business School. Charlotte lives in Mount Kisco, NY, and enjoys hiking and exploring with her husband and their one- and two-year-old daughters.

Further information

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

Notes to Editors

Information about Jaguar North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (JaguarUSA) and Twitter (@interactivejag).

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).