Jaguar Land Rover North America has appointed Charlotte Blank as Chief Marketing Officer, USA. Charlotte was previously the Director of Transformation and Analytics at Jaguar Land Rover North America, where she created a new center of excellence overseeing organizational transformation, CRM, market research, and data analytics to help drive the JLR Reimagine journey in North America.
Blank will now oversee Jaguar Land Rover North America’s U.S. marketing strategy and operations, including the Transformation and Analytics function, reporting directly to Joe Eberhardt, Jaguar Land Rover North America President and Chief Executive Officer.
"Charlotte is a highly experienced and transformational marketing leader with deep expertise in leading brand and portfolio transformation," said Joe Eberhardt, President and Chief Executive Officer of Jaguar Land Rover North America. "We welcome her leadership of the Marketing operation as we reimagine the future of modern luxury through our distinct, global brands."
President and CEO, Jaguar Land Rover North America
Before joining Jaguar Land Rover North America, Blank served as one of the world's first "Chief Behavioral Officers" at Maritz, providing a reward, recognition, and incentive programs for many automotive manufacturers and retailers. She has also led consumer psychology and global branding programs during her ten years in the media and automotive industries, including various marketing roles for General Motors and new product innovation for Turner Broadcasting.
Incentive Magazine named Blank a Visionary and one of 2016's "25 Most Influential People" in the incentive industry. In 2018, the St. Louis Business Journal named her one of the Most Influential Business Women in St. Louis, Mo. Charlotte is passionate about field research, and her TEDx talk, "Lead Like a Scientist," makes a case for embracing experimentation to improve workforce incentives and motivation.
"I am excited to step into this role at such a unique time for the industry," said Blank. "Jaguar Land Rover is an innovative company and industry leader, making it well-positioned to achieve its strategic goals. I look forward to working with the entire team to strengthen its brand equity further, drive growth, and improve customer experiences."
Chief Marketing Officer, Jaguar Land Rover, USA
Charlotte holds a Bachelor of Science in Neuroscience and Behavioral biology from Emory University and a Master of Business Administration from Harvard Business School. Charlotte lives in Mount Kisco, NY, and enjoys hiking and exploring with her husband and their one- and two-year-old daughters.