NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY

26 October 2021

  • Unveiled at the Royal Opera House, London, joined by leaders from the worlds of art, culture, business and sport
  • New Range Rover is defined by harmony of proportions, reductive surfaces and precise lines – supported by design-enabling technologies to give a honed-from-solid appearance
  • New 434hp plug-in hybrid arriving at 2023 model year delivers an electric range of up to 62 miles(1)
  • All-electric Range Rover will join the line-up in 2024, bringing zero tailpipe emissions for the first time
  • New MLA-Flex body architecture provides Standard and Long Wheelbase, and for the first time in a Range Rover, seven-seat luxury
  • Also unveiled, and on sale later in 2022, a unique interpretation of Range Rover luxury and personalization, handcrafted by Special Vehicle Operations
  • New production line at the historic home of Range Rover, in Solihull, will ensure the latest Range Rover continues to be the must-have luxury SUV globally
  • The New Range Rover is available to order now, priced from $104,000(2) in the U.S., with deliveries beginning spring 2022. Find out more here: LandRoverUSA.com

Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalization than ever before.

The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.

Thierry Bolloré
Chief Executive Officer, Jaguar Land Rover

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with incredible capability. The New Range Rover is the most desirable yet, effortlessly combining breath-taking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

The fifth-generation luxury SUV takes the Land Rover brand’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.

It is possible to respect your DNA and still project forwards – and that is what we have done. The modernist nature of our design philosophy doesn’t follow fashion or trend. It’s free from superfluous detail, resulting in a form which speaks to modernity, yet is full of charm and delivers new levels of emotional engagement. The new Range Rover is quite simply the most desirable ever created.

Prof Gerry McGovern OBE
Chief Creative Officer, Jaguar Land Rover

The New Range Rover can trace its origins back through the generations; the falling roofline, strong waistline – with its horizontal emphasis – and lower rising sill.

The characteristically short front overhang, formal front end, upright windscreen and distinctive boat tail rear, which tapers in plan view, are key elements in defining the Range Rover proportions and conveying its peerless presence.

Flush elements and tight tolerances are a hallmark of the New Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, include flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints. The distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.

Also unveiled at the Royal Opera House, the New Range Rover SV will give customers even more scope to create a truly individual vehicle when it goes on sale in 2022.

The SV model is an exquisite interpretation of Range Rover luxury and personalization, epitomizing exceptional craftsmanship. Materials for exclusive Range Rover SV design details include lustrous plated metals, smooth ceramics, intricate mosaic marquetry, as well as a choice of high-grade leathers or sustainable non-leather Ultrafabrics™. Additional design themes including SV Serenity and SV Intrepid introduce two-tone front-to-rear contrasting interior colorways, while the sumptuous four-seat SV Signature Suite features functional enhancements including an electrically deployable Club Table and refrigerator.

This hand-crafted model will be the first Land Rover vehicle to carry the new ceramic SV roundel and naming strategy and will be known simply as Range Rover SV. The SV roundel represents Special Vehicle Operations’ design and engineering passion for modern luxury, performance and capability. The SV roundel will identify all new Land Rover vehicles launched by Special Vehicle Operations in the future.

The New Range Rover combines advanced technology with modern luxury to deliver peerless refinement for every occupant and is the first model to use the Land Rover brand’s new flexible Modular Longitudinal Architecture.

HERO FILM: INTRODUCING THE NEW RANGE ROVER AND RANGE ROVER SV

MLA-Flex can accommodate internal combustion, plug-in hybrid and 100 percent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.

With a suite of efficient mild hybrid and plug-in hybrid powertrain (available at 2023 model year) – and a pure-electric Range Rover set to join the line-up in 2024 – plus a choice of four, five or seven-seat interiors available across Standard and Long Wheelbase body designs, the New Range Rover is at home in any environment.

The pure-electric New Range Rover will be the first in a series of all-electric Land Rover vehicles. Every nameplate will be available with pure-electric propulsion by the end of the decade, helping Jaguar Land Rover achieve net zero carbon across its products, operations and supply chain by 2039.

A suite of innovative technologies contributes to the New Range Rover vehicle’s peerless comfort and refinement. New third-generation Active Noise Cancellation technology delivers one of the quietest cabins on the road.  It builds on the hushed and sealed body architecture by using microphones on the outside of the vehicle and headrest speakers on the inside to create personal quiet zones for the cabin occupants – much like high-end active noise cancelling headphones.

The New Range Rover offers intuitive voice control with Amazon Alexa built-in(3). Using natural voice commands enables customers to manage everything from favorite infotainment features and music track selection to navigation or phone contacts – all while keeping their hands on the wheel and their eyes on the road.

Customary Range Rover capability and composure is provided by the Land Rover brand’s pioneering Integrated Chassis Control system. All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover vehicle, while advanced Electronic Air Suspension pre-emptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in various environments(4).

The all-new fifth-generation Range Rover has been designed, developed and engineered in the UK and will be produced exclusively at Land Rover’s Solihull Manufacturing Facility – the historic home of Range Rover – on a new state-of-the-art production line. The investment at the plant will drive enhanced quality, with assembly of mild-hybrid, plug-in hybrid and pure-electric examples of the New Range Rover on the same line.

The New Range Rover is the most desirable ever made and will continue to be the must-have luxury SUV globally.

The New Range Rover is available to order now, priced from $104,000(2) in the U.S., with deliveries beginning spring 2022. Find out more here: LandRoverUSA.com

Further information

  1. 2023 Range Rover. All-electric range is 62 miles with fully charged battery. All figures are Manufacturer's range estimates. Actual range will vary with driving conditions, and other factors. See your local authorized Land Rover Retailer for updated EPA estimates.
     
  2. Starting at price shown is Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
     
  3. Amazon Alexa Voice AI is only available in certain markets. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Certain Alexa functionality is dependent on smart home technology. Use of Amazon Alexa requires an Amazon account.
     
  4. These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving.  Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.

 

 

 

Notes to Editors

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit  www.us.media.landrover.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

 

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

 

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2020 we sold 425,974 vehicles in 127 countries.  

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.