Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalization than ever before.

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with incredible capability. The New Range Rover is the most desirable yet, effortlessly combining breath-taking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

The fifth-generation luxury SUV takes the Land Rover brand’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.

The New Range Rover can trace its origins back through the generations; the falling roofline, strong waistline – with its horizontal emphasis – and lower rising sill.

The characteristically short front overhang, formal front end, upright windscreen and distinctive boat tail rear, which tapers in plan view, are key elements in defining the Range Rover proportions and conveying its peerless presence.

Flush elements and tight tolerances are a hallmark of the New Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, include flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints. The distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.

Also unveiled at the Royal Opera House, the New Range Rover SV will give customers even more scope to create a truly individual vehicle when it goes on sale in 2022.

The SV model is an exquisite interpretation of Range Rover luxury and personalization, epitomizing exceptional craftsmanship. Materials for exclusive Range Rover SV design details include lustrous plated metals, smooth ceramics, intricate mosaic marquetry, as well as a choice of high-grade leathers or sustainable non-leather Ultrafabrics™. Additional design themes including SV Serenity and SV Intrepid introduce two-tone front-to-rear contrasting interior colorways, while the sumptuous four-seat SV Signature Suite features functional enhancements including an electrically deployable Club Table and refrigerator.

This hand-crafted model will be the first Land Rover vehicle to carry the new ceramic SV roundel and naming strategy and will be known simply as Range Rover SV. The SV roundel represents Special Vehicle Operations’ design and engineering passion for modern luxury, performance and capability. The SV roundel will identify all new Land Rover vehicles launched by Special Vehicle Operations in the future.

The New Range Rover combines advanced technology with modern luxury to deliver peerless refinement for every occupant and is the first model to use the Land Rover brand’s new flexible Modular Longitudinal Architecture.

MLA-Flex can accommodate internal combustion, plug-in hybrid and 100 percent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.

With a suite of efficient mild hybrid and plug-in hybrid powertrain (available at 2023 model year) – and a pure-electric Range Rover set to join the line-up in 2024 – plus a choice of four, five or seven-seat interiors available across Standard and Long Wheelbase body designs, the New Range Rover is at home in any environment.

The pure-electric New Range Rover will be the first in a series of all-electric Land Rover vehicles. Every nameplate will be available with pure-electric propulsion by the end of the decade, helping Jaguar Land Rover achieve net zero carbon across its products, operations and supply chain by 2039.

A suite of innovative technologies contributes to the New Range Rover vehicle’s peerless comfort and refinement. New third-generation Active Noise Cancellation technology delivers one of the quietest cabins on the road.  It builds on the hushed and sealed body architecture by using microphones on the outside of the vehicle and headrest speakers on the inside to create personal quiet zones for the cabin occupants – much like high-end active noise cancelling headphones.

The New Range Rover offers intuitive voice control with Amazon Alexa built-in(3). Using natural voice commands enables customers to manage everything from favorite infotainment features and music track selection to navigation or phone contacts – all while keeping their hands on the wheel and their eyes on the road.

Customary Range Rover capability and composure is provided by the Land Rover brand’s pioneering Integrated Chassis Control system. All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover vehicle, while advanced Electronic Air Suspension pre-emptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in various environments(4).

The all-new fifth-generation Range Rover has been designed, developed and engineered in the UK and will be produced exclusively at Land Rover’s Solihull Manufacturing Facility – the historic home of Range Rover – on a new state-of-the-art production line. The investment at the plant will drive enhanced quality, with assembly of mild-hybrid, plug-in hybrid and pure-electric examples of the New Range Rover on the same line.

The New Range Rover is the most desirable ever made and will continue to be the must-have luxury SUV globally.

The New Range Rover is available to order now, priced from $104,000(2) in the U.S., with deliveries beginning spring 2022. Find out more here: LandRoverUSA.com