•Jaguar Land Rover North America sales increase 14 percent for
July; up 16 percent year‑to‑date.
•Land Rover sales increase 18 percent for July driven by sales of
Range Rover Sport; brand up 21 percent year‑to‑date
•Jaguar sales increase 3 percent for July; Jaguar XJ up 9
percent
August 1, 2012 (MAHWAH, NJ) ‑ Jaguar Land Rover North America today
reported July 2012 sales: Land Rover sales for the month were 3,320
up 18 percent from 2,811 in 2011; Jaguar sales for the month were
1,011 up 3 percent from 984 in 2011; Jaguar Land Rover North
America sales for the month were 4,331 up 14 percent from 3,795
units in 2011. Jaguar Land Rover North America is up 16 percent
year‑to‑date.
"Jaguar Land Rover's July U.S. sales this month were up 14
percent," said Andy Goss, President, Jaguar Land Rover North
America. "We are pleased to have seen continued sales growth from
both brands and are poised for success as we begin introducing a
strong vehicle line up with our 13 MY product offerings."
U.S. BRAND HIGHLIGHTS
Land Rover
For the month of July, 2012, Land Rover sales were up 18 percent
continuing the momentum established over the last two years. The
volume leader for July, 2012 was the Range Rover Sport with 1,212
units sold, up 4 percent from 1,160 in 2011. The all‑new Range
Rover Evoque, winner of the 2012 North American Truck of the Year,
hit 621 units sold in July, 2012.
Land Rover's 2012 Model Year line‑up features four models: The
230‑hp 3.2 liter I6 powered LR2; the LR4 powered by the 375‑hp 5.0
liter V8; the Range Rover Sport and Range Rover, both available
with the Naturally‑aspirated 375‑hp V8 and 510‑hp supercharged 5.0
liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury
compact SUV went on sale in October. The 2012 Range Rover Evoque
has a starting price of $43,995* for the five‑door, and $44,995*
for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA
city.
Jaguar
Jaguar's U.S. sales for July, 2012 were up 3 percent to 1,011
units, from 984 in 2011. Sales for the Jaguar XJ were 421 units, up
9 percent from 387 in 2011. The volume leader for the month of July
was the Jaguar XF with 485 sales, up 3 percent from 471 in 2011.
Year‑to‑date, Jaguar sales are led by the Jaguar XF sports sedan,
up 20 percent for the year versus 2011.
For the 2013 model year, Jaguar will offer new engine options and
eight‑speed automatic transmissions in the XF and XJ sedan lineups.
New engine options include a powerful and fuel efficient 240
horsepower turbocharged 2‑liter four cylinder engine for the Jaguar
XF, and a 340 horsepower supercharged 3‑liter V6 engine to both the
Jaguar XJ and XF.
Jaguar has launched a new global brand direction and marketing
campaign, themed "ALIVE," which introduces the famed British brand
to luxury consumers in a new modern context. The brand direction is
driven by the belief that Jaguar makes the world's most
instinctively rewarding performance cars.
The campaign, created with Spark 44, the international
communications agency that's part‑owned by Jaguar Land Rover, will
feature print, TV, digital advertising and a new look that
contemporizes the aesthetics of the brand at every customer touch
point. The Jaguar brand will have new corporate identification and
a new font, created exclusively for the brand. The dramatic
alteration, including significant changes to the brand symbols of
the "leaper" and "growler," is the most extensive change Jaguar has
made to its visual identification in 40 years.
Jaguar's 2012 Model Year line‑up features three models: The Jaguar
XJ luxury sedan, powered by either the naturally‑aspirated 385‑hp
V8, the 470‑hp supercharged 5.0 liter V8 or the 510‑hp supercharged
5.0 liter V8; the Jaguar XF sports sedan powered by either the
naturally‑aspirated 385‑hp V8, the 470‑hp supercharged 5.0 liter V8
or, in the XFR, the 510‑hp supercharged 5.0 liter V8 powertrains;
and the XK coupe and convertible sports cars powered by either the
naturally‑aspirated 385‑hp V8, or for the XKR, the 510‑hp
supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added
its highest performance model ever, the 2012 Jaguar XKR‑S coupe and
convertible with a 550‑hp supercharged 5.0 liter V8 powertrain. The
Jaguar F‑TYPE will join the lineup in 2013.