Jaguar Land Rover North America sales increase 31 percent for August; best August in five years.
Land Rover sales increase 33 percent for August driven by sales of Range Rover Sport and Range Rover Evoque
Jaguar sales increase 27 percent for August; Jaguar XF, XK and XJ all post increases
September 4, 2012 (MAHWAH, NJ) ‑ Jaguar Land Rover North America today reported August 2012 sales: Land Rover sales for the month were 3,727 up 33 percent from 2,807 in 2011; Jaguar sales for the month were 1,029 up 27 percent from 810 in 2011; Jaguar Land Rover North America sales for the month were 4,756 up 31 percent from 3,617 in 2011. Jaguar Land Rover North America is up 18 percent year‑to‑date.
"Jaguar Land Rover had its best U.S. August sales in five years with an increase of 31 percent driven by both brands," said Andy Goss, President, Jaguar Land Rover North America. "Clearly August was a strong auto shopping month in the United States and for Jaguar Land Rover. This momentum sets up Jaguar and Land Rover nicely for its upcoming 13 MY product launches including Jaguar XF and XJ V6 and All Wheel Drive models and the All New Range Rover."
U.S. BRAND HIGHLIGHTS
Land Rover
For the month of August, 2012, Land Rover sales were up 33 percent, driven by Range Rover Sport and Range Rover Evoque. The volume leader for August, 2012 was the Range Rover Sport with 1,530 units sold, up 28 percent from 1,199 in 2011. The all‑new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 700 units sold in August, 2012. The MY12 Range Rover continues be solid with sales of 658, down only 1 percent, in the final year of the current generation. The All New Range Rover, featuring weight‑saving aluminum architecture, goes on sale in December, 2012.
Land Rover's 2012 Model Year line‑up features four models: The 230‑hp 3.2 liter I6 powered LR2; the LR4 powered by the 375‑hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally‑aspirated 375‑hp V8 and 510‑hp supercharged 5.0 liter V8 powertrains. The 2012 Range Rover Evoque has a starting price of $43,995* for the five‑door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city. For MY13, the Land Rover LR2 receives significant interior and exterior design updates, as well as a fuel efficient 240‑hp Turbocharged four cylinder engine.
Jaguar
Jaguar's U.S. sales for August, 2012 were up 27 percent to 1,029 from 810 in 2011. The volume leader for the month of August was the Jaguar XF with 493 sales, up 21 percent from 409 in 2011. Sales for the Jaguar XJ were 426 units, up 39 percent from 307 in 2011. Year‑to‑date, Jaguar sales are led by the Jaguar XF sports sedan, up 20 percent for the year versus 2011.
For MY13, Jaguar transforms its U.S. lineup, and dramatically expands U.S. market presence with addition of:
Instinctive All Wheel Drive™ ‑ Available on both the XF and XJ
Supercharged 340hp V6 engines in the XF and XJ
Turbocharged 240hp four cylinder engine available in the XF
Eight Speed ZF® Automatic Transmissions on all XF and XJ models
Auto Engine Start/Stop on select XF and XJ models
Jaguar has launched a new global brand direction and marketing campaign, themed "ALIVE," which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world's most instinctively rewarding performance cars.
The campaign, created with Spark 44, the international communications agency that's part‑owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the "leaper" and "growler," is the most extensive change Jaguar has made to its visual identification in 40 years.
Jaguar's 2012 Model Year line‑up features three models: The Jaguar XJ luxury sedan, powered by either the naturally‑aspirated 385‑hp V8, the 470‑hp supercharged 5.0 liter V8 or the 510‑hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally‑aspirated 385‑hp V8, the 470‑hp supercharged 5.0 liter V8 or, in the XFR, the 510‑hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally‑aspirated 385‑hp V8, or for the XKR, the 510‑hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR‑S coupe and convertible with a 550‑hp supercharged 5.0 liter V8 powertrain. The Jaguar F‑TYPE will join the lineup in 2013.
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* Price shown is MSRP. Includes destination and delivery fee. Excludes taxes, title, license and other local fees. Actual price set by retailer.
** Based on EPA estimate. Actual mileage may vary.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.