IMMEDIATE RELEASE
JAGUAR HAS THE HIGHEST SALES SATISFACTION SCORE AMONG ALL LUXURY CARMAKERS IN J.D. POWER AND ASSOCIATES 2010 SALES SATISFACTION INDEX (SSI) STUDYSM
• Jaguar has highest score among all luxury automotive brands in America in 2010 Sales Satisfaction Index (SSI)
• Jaguar ranked highest among luxury car makers in United States in Sales Satisfaction
• Jaguar customers more satisfied with their sales experience than any other luxury car buyers in the United States, according to J.D. Power and Associates
• Jaguar dealers in United States continue to be industry leaders in sales satisfaction
• Jaguar Platinum Coverage warranty and free maintenance plan extends Jaguar's commitment to best serve its customers.
MAHWAH, N.J., November 17, 2010 ‑ Jaguar Land Rover North America is proud to announce today that Jaguar has achieved the highest score in the U.S. auto industry and is ranked highest among luxury brands for customer sales satisfaction in J.D. Power and Associates 2010 Sales Satisfaction Index (SSI) StudySM.
Jaguar is the highest scoring brand in the sales satisfaction study for the third consecutive year, and has repeated as the highest ranked luxury brand. This is the first year the study has included Jaguar's completely transformed lineup of the Jaguar XF, Jaguar XK and new Jaguar XJ. Jaguar sales in the United States are up 16 percent year‑to‑date through October, 2010.
The study is a comprehensive analysis of the new‑vehicle purchase experience and is based on responses from over 48,000 owners and lessees in the United States of new vehicles registered in May and June of 2010. Overall sales satisfaction is measured based on four factors: dealership facility; salesperson; working out the deal; and delivery process.
"Jaguar and our U.S. dealers are one hundred percent committed to satisfying our customers, starting with the purchase process and continuing on with the ownership experience, supported by Jaguar Platinum Coverage on their vehicles," said Gary Temple, President, Jaguar Land Rover North America, LLC. "Having J.D. Power and Associates report that our luxury vehicle customers are more satisfied with the sales experience than any other customers in America is a testament to our dealers' commitment to world‑class customer treatment."
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British
car brands that design, engineer and manufacture in the UK. Jaguar
Cars Limited, founded in 1922, is one of the world's premier
manufacturers of luxury sedans and sports cars. Since 1948 Land
Rover has been manufacturing authentic 4x4s that define 'breadth of
capability' in their segments. The Jaguar XF, XJ and XK models are
manufactured at the company's Castle Bromwich plant in Birmingham,
while the Jaguar X‑TYPE is produced alongside the Land Rover LR2
(Freelander 2) at the Halewood plant in Liverpool. Land Rover's
Defender, LR4 (Discovery 4), Range Rover Sport and Range Rover
models are all built at the Solihull plant. The Jaguar Land Rover
business employs some 16,000 people, predominately in the UK,
including some 3,500 engineers at two product development centers
in Whitley, Coventry and Gaydon, Warwickshire. The business is a
major wealth generator for the UK with 78 percent of Land Rovers
exported to 169 countries and 70 percent of Jaguars
exported to 63 countries, with sales to customers conducted
principally through franchised dealers and importers.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw‑Hill Companies.
Contacts:
Stuart Schorr
Vice President, Communications & Public Affairs
201.760.8561
sschorr@jaguarlandrover.com
Leah Watkins‑Hall
Manager, Corporate, Brand and Interactive Communications
201.760.8578
lwatki40@jaguarlandrover.com