Jaguar Land Rover Back The Bid

11 August 2010

Jaguar Land Rover has signed up as an ‘Official Supporter’ of England’s 2018 Football World Cup bid. The agreement sees two iconic British brands, Jaguar and Land Rover, provide vehicles to help England’s bid to host the World Cup.

As the official car supplier to the bid, Jaguar Land Rover will be supplying four Range Rovers, one Discovery 4 and four Jaguar XJs for the FIFA inspections later this month. Jaguar has also supplied two Jaguar XFs to assist the 2018 bid team for their domestic business transport.

Andy Anson, England 2018 World Cup Bid Chief Executive said: "Jaguar and Land Rover are premium British brands that are ideally suited to support our FIFA World CupTM bid. At England 2018, we are committed to proving we have the qualities required to stage the world's biggest tournament and to have the support of brands that are so recognisable across the entire globe is tremendous news."

Jonathan Gregory, Director of Partnerships said "Jaguar Land Rover are a fantastic addition to our sponsor family, the brands are synonymous with design, quality and excellence. They are dedicated to providing first class vehicles for our bid and we are really looking forward to working with them."

"In the Range Rover, Discovery 4, Jaguar XJ and XFs, the FIFA delegates will experience the very best of what Britain and Jaguar Land Rover has to offer. All Jaguar and Land Rovers are designed, engineered and manufactured in the UK and as such we are proud to be supporting the England 2018 World Cup bid," added Geoff Cousins Managing Director for Jaguar UK and John Edwards Managing Director for Land Rover UK.

LAND ROVER

Natasha Waddington    Laura Juniper
PR Manager       or  Senior Communications Officer
T: 01926 649282     T: 01926 649294
Email: nwadding@landrover.com   Email: ljunipe1@landrover.com

JAGUAR

Nick O'Donnell     Faye Goldstraw
PR Manager       or  Press Officer
T: 01926 649897     T: 01926 648765
Email: nodonne2@jaguar.com   Email: fgoldst1@jaguar.com

Editors Notes:

Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury saloons and sports cars.

Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XK and XJ models are manufactured at the company's Castle Bromwich plant in Birmingham.

Land Rover's Defender, Discovery 4, Range Rover Sport and Range Rover models are all built at the Solihull plant.  The Land Rover Freelander 2 is built at the Halewood plant in Liverpool. 

The Jaguar Land Rover business employs over 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centres in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to over 160 countries and 70 percent of Jaguars exported to over 60 countries, with sales to customers conducted principally through franchised dealers and importers. 

•            The World Cup Bid was officially launched in May 2009 at Wembley Stadium with a message of support from Prince William and messages of support from each of the three major political parties.

•            England is one of five competitors bidding to host the 2018 tournament and one of eight bidding to host the 2022 tournament.  The decision for both tournaments will be announced in Zurich in December 2010.

•            If England won the right to stage either the 2018 or 2022 World Cups FIFA would make a final decision on the Host Cities, stadia and facilities involved.

•            The following Candidate Host Cities are included in the England 2018 World Cup Bid: Birmingham, Bristol, Leeds, Liverpool, London, Manchester, Milton Keynes, Newcastle/Gateshead, Nottingham, Plymouth, Sheffield and Sunderland.

•            David Beckham handed the England 2018 Bid Book to FIFA President Sepp Blatter on May 14th.  He was joined by South African teenager, Nothemba Bambiso, a representative of The English FA's official
charity, Coaching for Hope.

•            More than one million people from over 200 countries have officially 'Backed the Bid'.

•            Personalities from the worlds of sport, music and television have 'Backed the Bid', including: England stars Wayne Rooney and David Beckham, Formula One champs Lewis Hamilton and Jenson Button, Noel Gallagher and Sting.

•            Visit www.england2018bid.com for more information.