HOST: Justin Webb - Broadcaster and journalist
Mai Ikuzawa - Car lover and creative specialist
KT Tunstall - Musician
Guido Reinking - Automotive analyst/commentator
Jonny Smith - Broadcast/ motoring journalist/ electric car enthusiast
Richard Bruce - Head of OLEV
Ian Callum - Jaguar Design Director
JAGUAR REVEALS THE I-PACE CONCEPT - STUDIO EXTERIOR
Watch the edited highlights of the electric switch debate below
THE ELECTRIC SWITCH - JONNY SMITH
Electrification is front and centre of Jaguar Land Rover’s future - but it needs government, academia and business to bolster infrastructure and progress.
It’s an educational process. We’ll be weaning ourselves off fuel" - Jonny Smith, motoring journalist, broadcaster
It depends where you live. It’s a very different experience having an electric car in California. There are charging stations all up and down the state - singer-songwriter, KT Tunstall.
THE ELECTRIC SWITCH - KT TUNSTALL
“It’s a different experience having an electric car in California. There are charging stations up and down the state” - KT Tunstall
THE ELECTRIC SWITCH - Mai Ikuzawa
I think the problem now is that we’re missing the fun in electric car driving. There’s too much worrying about where we’re going to stop to recharge - Mai Ikuzawa, brand consultant, creative director and part-time stunt driver.
“We’re missing the fun in electric car driving. There’s too much worrying about where we’re going to stop to recharge” - Mai Ikuzawa
Dr Ralf Speth
Jaguar Land Rover CEO, Dr Ralf Speth, arriving earlier at Central Saint Martins in the beautiful electric Jaguar I-PACE.
The Electric Switch - CEO Dr Ralf Speth
"Just because it doesn't make a sound doesn't make it devoid of character" - Jonny Smith
Ian Callum, Director of Design, Jaguar. Talks about the serenity of driving an electric vehicle.
Watch the full version of the electric switch debate below