LE LINEE DELLA DEFENDER ORIGINALE CONTINUERANNO A VIVERE: LAND ROVER HA CONCESSO A BOWLER LA LICENZA D'USO DELL'ICONICO PROFILO

5 Novembre 2020

L'accordo di licenza apre la strada allo sviluppo, da parte di Bowler, di veicoli stradali ad alte prestazioni con il classico profilo Defender 110 Station Wagon

  • Land Rover has given Bowler Motors, part of its Special Vehicle Operations division, permission to use the original Defender shape for high‑performance vehicles
  • New road‑going station wagon will share the unmistakable silhouette of the classic Defender 110 and be the first Bowler co‑developed with Special Vehicle Operations engineering expertise
  • Project codenamed ‘CSP 575’ will combine Bowler’s own rally‑proven CSP high‑strength steel chassis with Land Rover’s potent 575PS 5.0‑litre Supercharged V8, four sports seats, a roll cage and some comfort features such as air conditioning
  • First renders give a glimpse of the planned station wagon, available in limited numbers from 2021, initially in UK and EU, with an indicative UK price of £200,000
  • Order books will open next year. To find out more about Bowler’s latest road vehicle and its rally raid competition models, see www.bowlermotors.com
LE LINEE DELLA DEFENDER ORIGINALE CONTINUERANNO A VIVERE: LAND ROVER HA CONCESSO A BOWLER LA LICENZA D'USO DELL'ICONICO PROFILO
LE LINEE DELLA DEFENDER ORIGINALE CONTINUERANNO A VIVERE: LAND ROVER HA CONCESSO A BOWLER LA LICENZA D'USO DELL'ICONICO PROFILO

Land Rover has given Bowler permission to produce vehicles using the classic Defender shape in the next phase of development for the UK‑based manufacturer of all‑terrain performance cars and rally raid vehicles.

The new agreement paves the way for Bowler to develop a new family of high‑performance models, beginning with a project codenamed ‘CSP 575’ – a new road‑going vehicle with Bowler’s own rally‑proven CSP high‑strength steel chassis, aluminium alloy Defender 110 Station Wagon body panels and Land Rover’s 575PS Supercharged V8. This project will supplement the ongoing motorsport developments that are the foundation of Bowler’s past, present and future plans.

Initial renders of the planned 4x4 provide a glimpse of the rally‑derived model, which will be the first new Bowler since 2016. Full details will be revealed early next year, but the competition‑inspired off‑roader promises to combine potent performance and motorsport‑honed durability in a classic Defender 110 Station Wagon shape capable of accommodating four passengers.

Founded in 1985, Bowler pioneered the production of dedicated off‑road competition cars in the UK. Jaguar Land Rover acquired Bowler at the end of 2019 and its expert team has been developing a number of exciting projects as part of Special Vehicle Operations.

Bowler customers are already benefitting from this relationship as Land Rover SV engineers are helping develop Bowler vehicles and using their engineering expertise to test Bowler products at Special Vehicle Operations’ world‑class facilities.

Land Rover’s decision to issue Bowler with a licence agreement to build vehicles using the classic Defender shape is a natural progression of this relationship and the new station wagon project represents a unique undertaking – integrating the technology, components and engineering excellence underpinning Land Rover’s SV products with Bowler’s motorsport expertise and experience.

LE LINEE DELLA DEFENDER ORIGINALE CONTINUERANNO A VIVERE: LAND ROVER HA CONCESSO A BOWLER LA LICENZA D'USO DELL'ICONICO PROFILO

LE LINEE DELLA DEFENDER ORIGINALE CONTINUERANNO A VIVERE: LAND ROVER HA CONCESSO A BOWLER LA LICENZA D'USO DELL'ICONICO PROFILO

We’re excited to announce the first major project since our acquisition of Bowler. The ‘CSP 575’ will combine Supercharged V8 performance and four‑seat practicality with Bowler’s rally raid‑proven CSP platform, broadening the appeal of the brand. This high‑performance road‑going model will sit alongside Bowler’s evolving range of rally raid models, which continue to enjoy success in the world’s toughest motorsport events.

Michael van der Sande
Managing Director, Jaguar Land Rover Special Vehicle Operations

The new model will be manufactured in very small quantities at Bowler’s headquarters in Derbyshire, UK, by the same talented engineers and technicians producing its competition 4x4s. With global appeal but targeted at customers in the UK, select European and overseas markets, indicative pricing for the new model is around £200,000 in the UK.

The Bowler name has stood for innovation for 35 years. The licence agreement to produce vehicles with the classic Defender shape gives us a unique opportunity. We’re excited to combine our motorsport experience with the expertise available from Special Vehicle Operations to produce a thrilling competition‑inspired Defender 110 Station Wagon for the road.

Calum McKechnie
General Manager, Bowler Motors

For more details or to enquire about the new Bowler ‘CSP 575’ station wagon project, please see www.bowlermotors.com

Maggiori informazioni

Per ulteriori informazioni ed immagini: www.media.landrover.com

Note per la stampa

Land Rover

Fin dal 1948 Land Rover ha prodotto autentici 4x4, caratterizzati da una vera, ampia gamma di capacità nelle rispettive classi. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar e Range Rover Evoque definiscono il mondo dei SUV a livello mondiale, con l'80% della gamma esportato in oltre 100 diversi Paesi.

Special Vehicle Operations

La divisione Special Vehicle Operations (SVO) è costituita da un Team di specialisti Jaguar Land Rover: designer, ingegneri e tecnici, che lavorano per accrescere le performance, il lusso e le capacità dei veicoli Jaguar e Land Rover.

  • SV

La SV progetta e produce veicoli ad alte specifiche Jaguar e Land Rover con badge SV, amplificandone le caratteristiche di performance e lusso

  • Personalizzazione dei Veicoli

Si occupa di realizzazioni su misura, esemplari unici, ed è responsabile degli accessori e Gamma Colori Premium di Jaguar Land Rover

  • Classic

Classic è la fonte ufficiale di vetture, assistenza, ricambi ed esperienza di guida per gli appassionati di veicoli classici Jaguar e Land Rover di tutto il mondo.

  • Bowler Motors

Casa costruttrice di veicoli all‑terrain ad alte prestazioni e da rally, con sede nel Derbyshire

Tradizione Sportiva Bowler

1985 Drew Bowler inizia la produzione e la vendita di veicoli da competizione nella sua casa nel Derbyshire.

1991 Drew Bowler vince l'ARC National Comp Safari

2000 Bowler gareggia nella famosa Dakar in Africa, e in Europa centrale

2004 Una Bowler vince il British Hill Rally Championship

2005 Bowler partecipa alla Dakar con il secondo team in termini di grandezza, e ottiene la prima posizione per percentuale di veicoli che completano la gara

2006 I veicoli Bowler vincono la British Baja National Championship e, la French Baja

2012 Bowler stringe una partnership ufficiale con Land Rover per sponsorship, marketing ed engineering

2014 Lancio della Defender Challenge in preparazione dei concorrenti della Dakar. Bowler si trasferisce nei nuovi impianti.

2016 Inizia lo sviluppo della piattaforma CSP. Il fondatore Drew Bowler muore a novembre

2018 I veicoli Bowler si classificano al primo, secondo e quarto posto assoluto nel Tuareg Rally. Debutta il concept Military CSP

2019 Jaguar Land Rover acquisisce la Bowler, aggiungendola alla divisione Special Vehicle Operations

Bowler CSP (Cross‑Sector Platform)

La Cross Sector Platform della Bowler (nota come CSP) ottimizzata con l'analisi degli elementi finiti, è robusta e leggera come una monoscocca, semplice come un telaio a scala, versatile come una struttura reticolare. Il CSP, caratterizzato dalla semplicità di metodi e materiali nella progettazione e nella realizzazione, produce piattaforme variabili su misura, in una struttura leggera, robusta e facilmente riparabile. Molti componenti comuni del telaio impiegano acciai strutturali prontamente disponibili.