- Jaguar Land Rover North America sales increase 9 percent in March, for its best March sales month result since 2005
- Land Rover brand has its best March sales month ever
- Best Range Rover Evoque Month ever
- Jaguar continues growth streak with 29 percent growth in March
(MAHWAH, NJ) ‑ April 1, 2014 ‑ Jaguar Land Rover North America today reported March 2014 U.S. sales: Jaguar sales were 1,816 units, 29 percent up from 1408 units in March 2013; Land Rover sales reached an all‑time March high of 4,399 units, up 2 percent from 4,314 units in March 2013. Jaguar Land Rover North America March U.S. sales for both brands hit 6,215 units, a 9 percent increase from 5,722 units in March 2013.
"Jaguar Land Rover had a solid March driven by its strong product line up and positive response to retail sales events for both brands," said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. "We are especially pleased in the continued strength of each brand's volume leaders, the Jaguar XF sedan and the Land Rover Range Rover Sport."
For the complete year 2013, Land Rover sales achieved an all‑time high of 50,010 up 15 percent from 2012; Jaguar sales for the year were 16,952 up 41 percent from 2012; Jaguar Land Rover North America sales for the year were 66,962; up 20 percent from 2012.
U.S. BRAND HIGHLIGHTS
Land Rover
The all new Range Rover Sport hit a record March high of 1,747 units, up 26 percent from 1,386 in March, 2013. The new Range Rover Sport has received multiple awards for its breadth of capability including Petersen's 4‑Wheel & Off‑Road '4x4 of the year' and Road & Track's 'Best Cars' list in the SUV category.
The Range Rover Evoque had its best month ever with 1,370 units, up 18% from 1,157 in March 2013. Range Rover, which was recently awarded the 2014 Polk Automotive Loyalty Award in the Luxury Full Size SUV category, added 794 sales this month.
Land Rover's 2014 model year line‑up features five models: The 240‑hp 2.0 liter powered LR2 and Range Rover Evoque; the LR4 powered by the supercharged 340‑hp V6; the Range Rover Sport and Range Rover, both available with the 340‑hp V6 and 510‑hp supercharged 5.0 liter V8 powertrains.
Jaguar
For the month of March, the Jaguar XF was the Jaguar volume and growth leader with 742 units sold. The Jaguar XJ added 556 units, up 26 percent from 440 units in March 2013. The current MY XF lineup includes the new 2.0T model as well as all‑wheel‑drive and V‑6 options.
The F‑TYPE convertible sports car added 287 units this month. The F‑TYPE Coupe was introduced at the Los Angeles International Automobile Show in November and goes on sale next month. The F‑TYPE Coupe launch campaign, British Villains, kicked off with Jaguar's first advertisement in the broadcast of the Super Bowl. The 60‑second spot, "Rendezvous," has become Jaguar USA's most popular YouTube video ever with 11.5 Million views.
For MY14 the transformed Jaguar U.S. lineup includes:
- Instinctive All Wheel Drive™ ‑ Available on both the XF and XJ
- Supercharged 340hp V6 engines in the XF and XJ
- Turbocharged 240hp four cylinder engine available in the XF
- Eight Speed ZF® Automatic Transmissions on all XF and XJ models
- Auto Engine Stop/Start on select XF and XJ models
The 2014 Jaguar line‑up features four models: The Jaguar XJ luxury sedan, powered by a 340‑hp supercharged V6 in rear‑wheel or all‑wheel‑drive configuration, a 470‑hp supercharged V8 or a 550‑hp supercharged V8 in the XJR model. The Jaguar XF sports sedan powered by a 240‑hp turbocharged four cylinder, a 340‑hp supercharged V6 in rear‑wheel or all‑wheel‑drive configurations, a 470‑hp supercharged V8, a 510‑hp Supercharged V8 in the XFR, and a 550‑hp Supercharged V8 in the XFR‑S. The XK coupe and convertible grand touring cars are powered by either a 385‑hp V8 or a 510‑hp supercharged V8 in the XKR. Jaguar also offers its highest performance models ever, the 2014 Jaguar XKR‑S coupe and convertible with a 550‑hp supercharged V8. The 2014 MY Jaguar F‑TYPE convertible comes in three variants, 340‑hp F‑TYPE, 380‑hp F‑TYPE S and 495‑hp F‑TYPE V8 S.
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About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA.
• Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA