LAND ROVER AND JAGUAR WIN AT CAR DESIGN AWARDS

7 June 2017

Land Rover takes two prizes at Car Design Awards 2017, hosted during the Turin Motor Show. Groundbreaking Jaguar I-PACE Concept wins Best Concept Car award

  • Land Rover takes two prizes at Car Design Awards 2017, hosted during the Turin Motor Show
  • Land Rover brand wins Best Brand Design Language
  • Groundbreaking Jaguar I-PACE Concept wins Best Concept Car award
  • Range Rover Velar on sale later this fall, priced from $49,900

(TURIN, ITALY) – June 6, 2017 - Land Rover has won the Best Brand Design Language award at the 2017 Car Design Awards for its family of vehicles, recently joined by the new Range Rover Velar. The Jaguar I-PACE Concept electric performance SUV brought more success to Britain’s biggest car manufacturer, winning the Concept Car category award.

The awards, held at the Turin Motor Show by Auto&Design magazine, celebrate brands and models that have contributed significantly to the evolution of automotive design. An international panel of journalists chooses winners in three categories: Concept Cars, Production Cars and Brand Design Language (new for 2017).

The jury of experts felt the Land Rover design team achieved the best interpretation of a formal brand design language across an entire product range, most recently displayed in the new Range Rover Velar with its unprecedented glamour, modernity and elegance.

Gerry McGovern, Land Rover Chief Design Officer, accepted the inaugural Best Brand Design Language award. He said, “It’s great to be recognized for the hard work and creative endeavour of the whole Land Rover team. This is a true team effort and one that will continue the transformation of our business.”

The Range Rover Velar took second place in the Production Cars category. Designed to fill the white space between the Range Rover Sport and the Range Rover Evoque, Velar offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment. It goes on sale later this fall, priced from $49,900.

The Jaguar I-PACE Concept won the Best Concept Car category. One of the most visually arresting concepts ever produced by Jaguar, the electric performance SUV takes full advantage of the packaging freedom offered by electrification. It previews Jaguar’s first electric vehicle, the Jaguar I-PACE, which will be on the road in the second half of 2018.

Ian Callum, Jaguar Director of Design, said, “This award recognizes that the Jaguar I-PACE Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship.”

 

Further information

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.