We want to convince all young people – boys and girls – what a brilliant, inspiring, creative and diverse career engineering can be.
We at Jaguar Land Rover have a clear challenge. We must show parents, teachers and children alike that engineering can deliver a lifetime of opportunities for our young people, and at the same time solve the skills gap faced by the industry.
We have an ambitious plan. Since 1999, Jaguar Land Rover has engaged with over two million young people in the UK through our 'Inspiring Tomorrow's Engineers' initiative. By 2020 we will engage with a further two million worldwide.
Using our participation in Formula E and partnerships with ambassadors such as Noodle from Gorillaz, we want to inspire the BRIGHT SPARKS of the future, a future that will be decided and driven by engineers.
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The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel.
Noodle
Founding member of Gorillaz
Noodle
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I am a student (16 plus*)
I am an aspiring engineer
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I am a parent (with secondary school age children)
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Download instructions to make your own electric model car at home, using bottle tops, lollipop sticks, imagination and creativity.
unleash your inner engineer.